Employment Brand Director

Summary

Join Smartsheet as a Director, Employment Brand and lead marketing initiatives to enhance our employer brand and culture. This remote US-based role reports to the VP, Talent and involves developing a comprehensive communication strategy, defining our Employer Value Proposition (EVP), and collaborating with various teams. You will empower brand ambassadors, establish measurable goals, and champion DEI initiatives. The position requires a Bachelor's degree or equivalent experience with 8+ years of leadership in employer branding or talent marketing, including 4+ years managing teams. Smartsheet offers a competitive salary, comprehensive benefits, and opportunities for professional growth.

Requirements

• Bachelor’s degree or equivalent experience with at least 8+ years of leadership in employer branding or talent marketing within a corporate environment, including a minimum of 4 years managing teams to drive performance and support professional growth
• Success in creating and implementing employer brand strategies and campaigns across diverse regions, balancing local market needs with a unified global vision
• Expertise in partnering with external agencies to develop and execute EVP initiatives that engage diverse talent audiences
• Demonstrate superb cross cultural skills with the ability to successfully approach, build trust and negotiate across multiple cultures, markets, and community/business leaders
• Delivered in a tech environment through superb project management and collaboration
• Ability to convey complex ideas, unique concepts, and proposals to enroll team, peers, and leadership
• Comfort and experience working with employees and leaders at all levels and galvanizing others into action around building more diverse and inclusive environments
• Create a mutually supportive work spirit and culture where people can do their best

Responsibilities

• Develop and implement a comprehensive communication strategy, including an engagement roadmap and calendar, to align the talent and corporate brand
• Define, communicate, and refine our Employer Value Proposition (EVP) to attract, engage, and retain top talent, using persona-based, candidate-centric, and employee-centric content in various formats
• Collaborate with recruitment, talent development, DEI, Marketing and workforce planning teams to create global marketing campaigns and content
• Align People communications with company culture, values, and goals
• Empower brand ambassadors through the employee advocacy program and ensure the creation of consistent, creative content
• Establish and monitor goals to measure the effectiveness of initiatives
• Champion diversity, equity, and inclusion initiatives that promote a sense of belonging and representation across all teams
• Collaborate with leaders to ensure alignment between company values and culture
• Partner with the Learning and Development team to deliver programs that support career growth, leadership development, and skill-building
• Other duties as assigned

Benefits

• HSA, 100% employer-paid premiums, or Buy-up medical/vision and dental coverage options for full-time employees
• Stock - Restricted Stock Units (RSUs) for eligible roles
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Incidental Sick Leave
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)
• Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity and some roles may be eligible for a RSU stock grant upon accepted offer