Director of Brand & Awareness

Summary

Join Deepgram, a leading voice AI platform, as a Brand and Awareness Leader, reporting directly to the CMO. You will refine and scale Deepgram's brand positioning, build relationships with media and influencers, manage PR/AR agencies, and own awareness advertising campaigns. Responsibilities include developing a strategic communications roadmap, creating compelling social media content, leading video storytelling, and collaborating with marketing teams. Success will be measured by increased brand recognition, improved brand perception, and strong growth in social media reach and engagement. This is a highly visible role with frequent interaction with the CEO and executive team, offering a significant opportunity to shape the public face of a rapidly growing AI company. The ideal candidate will have 7+ years of experience in brand and awareness functions, a proven track record of building B2B brands, and strong social media fluency.

Requirements

• 7+ years across brand and awareness functions, including social, PR, AR, influencers, video, and advertising
• Proven track record of building B2B brands and driving measurable awareness
• Social media fluency, especially in developer- and AI-centric communities, paired with a strong following within key social media ecosystems
• Outstanding storyteller with a strong visual and narrative sensibility
• Experience working in high-growth tech environments with small, scrappy teams
• Track record of leading disruptive brand campaigns that challenged convention and broke through crowded markets
• Creative risk-taker who thrives on building new playbooks, not repeating old ones
• High energy, high motivation, high intelligence, high curiosity. In it for the love of the game

Responsibilities

• Refine and scale Deepgram’s brand positioning and identity across all channels
• Ensure consistent brand execution across product, web, content, campaigns, and comms
• Partner with design and web teams to evolve our visual identity and tone
• Build and maintain strong relationships with media, analysts, and key influencers
• Develop and drive a strategic comms roadmap to elevate our industry profile
• Manage PR/AR agencies and press opportunities to secure top-tier coverage
• Own awareness advertising campaigns across digital, podcast, OOH, and print
• Collaborate with growth marketing on integrated campaign planning
• Drive creative development for high-impact brand moments
• Set the strategy for Deepgram’s social channels to amplify our voice and reach
• Create and curate compelling content that engages the AI and developer ecosystems
• Establish KPIs and grow our audience, influence, and engagement across platforms
• Lead the strategy and execution for brand-forward video storytelling
• Partner with creative and product marketing teams to develop thought leadership and brand narrative content
• Drive distribution through owned and earned channels

Preferred Qualifications

• Experience marketing to developers or in a technical B2B company
• Demonstrated success leading or mentoring a small, high-performing team