Engagement Marketing Lead

Summary

Join Spring Health as an Engagement Marketing Lead and drive full-funnel growth by collaborating with cross-functional partners. You will deeply understand our customer base and develop tailored acquisition and engagement strategies. Lead marketing discussions with key partners, build and execute marketing campaigns across various channels, and analyze the impact of initiatives. You will also develop best-in-class marketing materials and tackle large-scale projects to improve team efficiency. This role requires 8+ years of marketing experience, full-funnel marketing expertise, and strong analytical skills. Spring Health offers a competitive salary, stock options, and a comprehensive benefits package.

Requirements

• 8+ years of marketing experience; experience in healthcare and/or employer benefits is a plus
• Full-funnel marketing experience - from acquisition to utilization
• Excellent writing, communication, and presentation skills
• A focus on progress, not perfection. Comes with grit, resiliency and a get-things-done mindset
• Ability to work autonomously; experience building end-to-end growth campaigns/assets in standard MarTech (e.g. Iterable/Braze, Wordpress, etc)
• Strategic and innovative mindset with demonstrated ability to develop and execute on full funnel, omni-channel campaigns
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

Responsibilities

• Be a growth driver by collaborating with cross functional partners including new ventures strategy, product/eng, care operations, and customer success to drive awareness, enrollment and utilization of our fast-expanding offerings
• Deeply understand Covered Life populations (humans with access to Spring Health) that need our unique services - their aspirations, fears, limitations, functional ways of life - and develop acquisition and engagement strategies tailored to meet those populations where they’re at
• Lead marketing and engagement discussions with key partners and customers to co-develop ROI-positive marketing plans
• Build and execute marketing strategies and campaigns that maximize Spring Health owned/operated channels along with the customer’s owned/operated channels
• Draft copy independently and/or with input from central content teams, but focused on testing and learning quickly
• Drive a thoughtful, measurable marketing experimentation roadmap; be bold, creative and unafraid to test new strategies (creative, targeting, channels, etc.) that drive accelerated positive outcomes for our members and Spring Health
• Analyze, measure and report on impact of marketing initiatives to core stakeholders and senior leaders on a routine basis. Share insights and make recommendations for explore/expand strategies. Sharing winning strategies and enable scale across the broader marketing and engagement teams
• Work cross-functionally to develop and scale best-in-class marketing materials and campaign assets that build awareness and drive measurable engagement for company wide initiatives, new products/services, and key customer campaigns (asset examples: emails, landing pages, paid media ads, flyers, direct mail,and member testimonials)
• Tackle big projects - build processes, playbooks and mechanisms - that benefit the rest of the marketing and customer success teams, raising our collective Marketing bar
• Drive program enrollment in New Ventures
• Drive program engagement and utilization in New Ventures

Preferred Qualifications

A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Google Analytics, Salesforce) a plus

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• We offer parental leave up to 18 weeks, depending on your eligibility including tenure and medical situation
• Access to Noom , a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot , in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub ,  which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons , which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes