Growth And Lifecycle Marketing Lead

Summary

Join Travelstride, a venture-funded startup, as the Growth & Lifecycle Marketing Lead. You will own growth, community, and retention marketing strategies, working closely with the CEO and executive team. Responsibilities include acquiring and engaging users across various channels, launching new website features, increasing retention and community engagement, and analyzing marketing data. You will build the Travelstride brand, cultivate the community, and manage marketing execution. This role requires 3-5 years of consumer marketing experience, strong analytical skills, and a proven ability to execute marketing strategies. The ideal candidate is a strategic thinker, detail-oriented, and passionate about achieving results. Travelstride offers a competitive compensation package, including stock options, medical and dental insurance, and the opportunity to make a significant impact on a growing company.

Requirements

• 3-5 years of experience in consumer marketing including strategy and execution
• Born ‘doer’ - you excel at executing new initiatives and improving existing ones
• Organizer - you project manage and multitask like a champ
• Strategic - you think, plan and act with long term goals in mind
• Well rounded - you understand the full customer lifecycle funnel
• Strong understanding of: email, content, engagement, paid and social marketing
• Experience analyzing marketing data and utilizing to improve performance
• History and love of achieving quantified and meaningful results
• You sweat the details and consider the big picture

Responsibilities

• Acquire new Travelstride consumers and turn lookers into bookers
• Help launch new features on the website to support the customer experience
• Increase retention and community engagement
• Build the Travelstride story amongst new travelers and remind previous travelers
• Cultivate and nurture Travelstride community for engagement and user referrals
• Create, monitor, and optimize behavior-triggered email flows for conversions
• Develop general email newsletter campaigns for engagement and retention
• Design a marketing & content calendar and execute on it
• Manage day to day marketing execution
• Analyze user, customer, and marketing campaign data to drive actionable insights
• Foster brand development with supplier and demand partners
• Support SEO initiatives alongside expert consultants
• Provide insight and input into new features; Write copy for core site flows
• Manage social media channels (at a small scale)
• Rebuild the affiliate marketing program
• Experiment with paid media - starting with small budgets

Preferred Qualifications

• Experience building digital communities of consumers organically
• Industry experience in marketplaces, travel, ecommerce and/or experiences/services
• Startup experience or experience in fast-paced high intensity teams

Benefits

• Seed-funded startup comp package with stock options and increase potential
• Meaningful work - you are helping more people travel internationally, and helping our global tour operator partners thrive as sustainable ventures
• The ability to make a major impact as an early team member at a growing startup with huge market size and impressive traction
• Medical & Dental Insurance