Lifecycle Marketing Lead

Summary

Join Rover's Lifecycle Marketing team as a Lifecycle Marketing Project Manager for a 9-month contract! You will lead customer journey projects, focusing on CRM & omni-channel strategy enhancements and go-to-market plans. Collaborate with cross-functional teams, manage project timelines and budgets, and ensure quality delivery. You'll need strong project management, communication, and CRM experience. This role requires managing multiple projects concurrently, prioritizing tasks, and fostering collaboration. The ideal candidate is a self-starter with a keen eye for detail and a passion for continuous improvement. This is a fantastic opportunity to contribute to a dynamic team and enhance your marketing skills.

Requirements

• 3-5 years of Lifecycle or CRM experience
• Experience in program and process management gained through leading large and complex projects. With the ability to organize and prioritize concurrent projects, find innovative ways to resolve problems, and move projects forward
• Ability to effectively manage the workloads of others based on their time and strengths
• Strategic competence and partnership skills are a must
• Experience defining, tracking, and analyzing marketing performance
• Effective communication skills across the organization. Excellent at building and maintaining strong relationships, both internal and external
• Strong attention to detail
• An understanding of and a desire to continuously improve processes
• Track record of creating and implementing efficiencies in your programs
• Self-starter that thrives in a fast-paced environment
• Keeping up to date on current CRM trends and standard processes
• College degree or equivalent experience

Responsibilities

• Manage Lifecycle Marketing and customer centric led projects across cross-functional teams
• Partner with CRM and Growth teams on aligning go-to-market strategies against customer journey maps
• Work closely with the CRM Strategy team on organizing and prioritizing projects related to bookings and customer experience
• Develop and improve go-to-market processes, including intake, project documentation, production, reporting, and documentation for collaborators
• Lead multiple and concurrent projects and their interdependencies. This includes prioritizing, delegating, assessing timelines, and leading relevant meetings
• Act as a hub for communication, problem-solving, and managing expectations of our partners, both CRM and cross-functional
• Develop and maintain excellent relationships; encourage a collaborative approach
• Maintain CRM reporting and monitoring progress against team metrics

Preferred Qualifications

• SQL
• HTML/CSS
• Strong understanding of deliverability standard methodologies
• Experience using a large ESP (Iterable preferred)

Benefits

The hourly rate for this role is $39.88 - $47.95