Content Marketing Lead

Summary

Join Flatfile, a company at the forefront of AI-powered data solutions, as their Content Marketing Lead. This role blends creativity, strategy, and data analysis to create compelling content that drives growth. You will be responsible for developing and executing a content strategy, creating various content formats, managing content repositories, and analyzing content performance. The ideal candidate possesses extensive B2B SaaS content marketing experience, exceptional writing skills, and a proven ability to leverage AI in their workflow. This impactful position offers a competitive salary, equity, comprehensive benefits, and a fully remote work environment.

Requirements

• 5+ years of experience in B2B SaaS content marketing
• Excellent writing and editing skills, with experience leveraging AI to research, write, and edit your work
• A demonstrated ability to consume a remarkable amount of context about customers, products, and markets to create deeply relevant and resonant content
• Experience developing content strategy frameworks, with a proven track record of growing organic traffic through content strategy
• A portfolio of long-form content pieces such as whitepapers, ebooks, or technical blogs
• A demonstrated ability to adapt writing style for different audiences (e.g., execs vs. developers) and to translate complex technical concepts into compelling content that tells a story
• Experience with data analysis and reporting
• Strong project management skills with ability to maintain consistent content velocity

Responsibilities

• Create a content strategy and roadmap in support of Flatfile’s business goals
• Design and execute an editorial calendar that balances thought leadership, product marketing, and SEO objectives
• Own content creation for distribution across all channels, re-purposing and adapting to extend the impact of each story
• Organize and maintain our content repository, ensuring materials stay current and aligned with product evolution
• Fine-tune Flatfile’s voice and tone, ensuring that it resonates with our ideal customer profiles
• Create sales enablement content that helps our team tell compelling stories about data onboarding challenges and solutions
• Develop case studies and customer hero pieces that highlight customer use cases, wins, and ROI
• Perform extensive research to produce content that confirms deep subject matter expertise and positions Flatfile as an industry leader
• Manage analytics and reporting initiatives for content, tracking and optimizing key content marketing KPIs

Preferred Qualifications

• SEO experience
• Experience with building and/or leveraging custom GPTs for repeatable content needs
• Familiarity with marketing automation and CRM systems (HubSpot a plus!)
• Experience marketing developer tools or technical products

Benefits

• Comprehensive health, vision, and dental insurance for you and your dependents
• 401k match. 100% matching for up to 3% and a 50% match for the next 2%
• Equity options for all full-time employees
• 100% remote work environment
• Flexible paid time off, with a recommended minimum of 3 weeks
• $10,000 home office makeover with personal access to an interior designer
• $150 per month toward cell phone and wifi
• The best tools to do your work, including a Mac laptop and top-of-the-line hardware
• 24/7 access to a Health Advocate & free annual membership to One Medical
• 12 weeks of paid family leave