Content Marketing Lead

Summary

Join Flatfile, a company at the forefront of AI-powered data solutions, as their Content Marketing Lead. You will be responsible for crafting a content strategy that resonates with both technical and non-technical audiences, driving growth and shaping the industry's perception of data operations and AI. This impactful role involves creating engaging content across various channels, managing analytics, and collaborating with cross-functional teams. You will leverage your expertise in AI-driven content creation and strategic planning to achieve ambitious goals. The ideal candidate possesses extensive experience in B2B SaaS content marketing and a proven track record of success. Flatfile offers a competitive salary, equity, comprehensive benefits, and a fully remote work environment.

Requirements

• 5+ years of experience in B2B SaaS content marketing
• Excellent writing and editing skills, with experience leveraging AI to research, write, and edit your work
• A demonstrated ability to consume a remarkable amount of context about customers, products, and markets to create deeply relevant and resonant content
• Experience developing content strategy frameworks, with a proven track record of growing organic traffic through content strategy
• A portfolio of long-form content pieces such as whitepapers, ebooks, or technical blogs
• A demonstrated ability to adapt writing style for different audiences (e.g., execs vs. developers) and to translate complex technical concepts into compelling content that tells a story
• Experience with data analysis and reporting
• Strong project management skills with ability to maintain consistent content velocity

Responsibilities

• Create a content strategy and roadmap in support of Flatfile’s business goals
• Design and execute an editorial calendar that balances thought leadership, product marketing, and SEO objectives
• Own content creation for distribution across all channels, re-purposing and adapting to extend the impact of each story
• Organize and maintain our content repository, ensuring materials stay current and aligned with product evolution
• Fine-tune Flatfile’s voice and tone, ensuring that it resonates with our ideal customer profiles
• Create sales enablement content that helps our team tell compelling stories about data onboarding challenges and solutions
• Develop case studies and customer hero pieces that highlight customer use cases, wins, and ROI
• Perform extensive research to produce content that confirms deep subject matter expertise and positions Flatfile as an industry leader
• Manage analytics and reporting initiatives for content, tracking and optimizing key content marketing KPIs

Preferred Qualifications

• SEO experience
• Experience with building and/or leveraging custom GPTs for repeatable content needs
• Familiarity with marketing automation and CRM systems (HubSpot a plus!)
• Experience marketing developer tools or technical products

Benefits

• Comprehensive health, vision, and dental insurance for you and your dependents
• 401k match. 100% matching for up to 3% and a 50% match for the next 2%
• Equity options for all full-time employees
• 100% remote work environment
• Flexible paid time off, with a recommended minimum of 3 weeks
• $10,000 home office makeover with personal access to an interior designer
• $150 per month toward cell phone and wifi
• The best tools to do your work, including a Mac laptop and top-of-the-line hardware
• 24/7 access to a Health Advocate & free annual membership to One Medical
• 12 weeks of paid family leave