Marketing Lead

Summary

Join Jome, a fast-growing PropTech startup, as their Marketing Lead! This remote, full-time role requires orchestrating and executing comprehensive marketing strategies across multiple channels. You will coordinate with contractors, manage social media, lead lifecycle marketing campaigns, optimize landing pages, and analyze marketing metrics. The ideal candidate possesses 3+ years of marketing experience in a startup or tech environment, proven B2C experience, strong English communication skills, and familiarity with various marketing tools and platforms. Jome offers comprehensive health benefits, a stock option plan, continuous learning support, and generous paid time off.

Requirements

• 3+ years of experience in marketing, preferably in a startup or tech environment
• Proven track record working with B2C markets, particularly English-speaking markets
• Strong English communication skills (verbal and written)
• Hands-on experience with lifecycle marketing tools (e.g., Customer.io ) and social media management
• Familiarity with paid marketing platforms like Google Ads and Facebook Ads
• Analytical mindset and ability to measure campaign performance effectively
• High adaptability and eagerness to learn new tools and techniques
• Self-starter attitude with excellent organizational skills

Responsibilities

• Take accountability for planning and executing marketing activities across multiple channels
• Coordinate with contractors (PPC specialists, copywriters, and designers) to deliver cohesive campaigns
• Oversee social media presence, ensuring consistent and engaging content
• Lead the organization of lifecycle marketing campaigns using tools like Customer.io
• Optimize and manage landing pages to improve conversion rates
• Identify growth opportunities and implement creative marketing experiments
• Track and analyze marketing metrics, ensuring campaigns meet targets (e.g., CAC, CPC, and conversion rates)
• Collaborate closely with leadership on marketing strategy and execution

Benefits

• Health Benefits: Take advantage of our comprehensive health coverage
• Stock Option Plan: As a valued member of our team, you’ll have the opportunity to share in our success through our stock option plan
• Continuous Learning Support : Stay ahead of the curve with access to paid technology and business training programs
• Generous Paid Time Off: Enjoy 21+ days of paid time off annually to recharge, spend time with loved ones, and pursue personal interests