Event Manager

Summary

Join Coupa's Global Strategic Events team as an experienced B2B event manager to support a diverse events portfolio, including roadshows, summits, and internal events. You will plan, organize, and execute events, manage budgets and logistics, and collaborate with cross-functional teams. This contract role extends until June 2025 and requires working through a payrolling agency. The ideal candidate possesses strong project management, communication, and organizational skills, along with experience in B2B event management. Coupa offers a collaborative culture and pioneering technology, providing opportunities for professional growth and global impact.

Requirements

• First and foremost, a can-do attitude
• Experience in event management, preferably in a B2B marketing environment
• Ability to present and lead in event team meetings
• Strong project management skills
• Excellent organisational and multitasking abilities, with a keen attention to detail
• Strong interpersonal and communication skills, with the ability to collaborate cross-functionally and build relationships with internal and external stakeholders
• Ability to thrive in a fast-paced, deadline-driven environment
• Proven ability to manage budgets and negotiate contracts with vendors
• Proficiency in Google suite and event management platforms such as Cvent

Responsibilities

• Plan, organise, and execute Coupa’s strategic events and third party tradeshows
• Create and manage project plans, timelines, and task assignments using Asana to ensure effective coordination and collaboration among team members
• Manage logistics within our roadshow series including keynote, breakout and sponsor AV, F&B, venue set up needs, onsite signage, onsite registration
• Point of contact for roadshow series sponsors and manage all sponsor deliverables
• Manage event budgets, negotiate contracts with vendors, and coordinate all event-related logistics, including venue selection, catering, audiovisual requirements, and transportation if necessary
• Attribute leads, pipeline, and revenue directly to measure the ROI of your programs and communicate results to the team and company
• Create event specifications, promotion plans, and budgets for each event, and conduct post-event spend and overall analysis
• Work closely with other teams within Coupa for staffing and management of demo presences, speaker coordination and ensure proper lead capture and follow-up processes are in place at third party events
• Work closely with the creative team to develop event collateral, signage, and other promotional materials
• Analyse event metrics and provide post-event reports, including ROI analysis and recommendations for improvement
• Stay up-to-date with industry trends and best practices in events and tradeshows to continuously improve event planning and execution
• Identify and explore opportunities for co-marketing campaigns with partners

Preferred Qualifications

• Knowledge of Asana is a plus
• Knowledge of marketing automation platforms (e.g., Marketo) is a plus
• Second language would be advantageous but not mandatory