Event Marketing Specialist

Summary

Join Verifiable, a fast-growing healthcare credentialing and network monitoring platform, as our Event Marketing Specialist! You will plan and execute a variety of in-person and virtual events to boost brand awareness, generate leads, and support sales. This role involves managing event logistics, collaborating with various teams, and ensuring exceptional experiences for healthcare decision-makers. We are a fully remote company with a strong emphasis on work-life balance. The ideal candidate has experience coordinating diverse event types, utilizing marketing tools, and demonstrating strong communication and organizational skills. Bonus points for healthcare/health tech and B2B marketing familiarity. We offer competitive benefits, including health/vision/dental plans, unlimited PTO, new Apple equipment, and startup equity.

Requirements

• Experience coordinating logistics and promotion for a wide range of event types, including large conference sponsorships, sponsored dinners and happy hours, roundtables, and virtual events
• Experience working with marketing tools (our stack includes HubSpot, Salesforce, Asana, 6sense, Figma) to create pre and post-event outreach and report on events
• Proven creative approach to event engagement, booth design, venue selection, activities, and swag
• Excellent communication skills, spoken and written, to communicate to the wider team about events and speak to prospects at events
• Strong organizational skills and attention to detail - an expert planner
• Comfortable managing a wide array of projects at once, across varying timelines
• Confident speaking to and managing vendors, even in stressful and deadline driven situations
• Driven to improve processes and measure success

Responsibilities

• Plan and execute events that influence target accounts and generate leads for sales follow up
• Plan dinners and other live events to help engage executives at target accounts
• Plan and execute virtual events to engage with and educate our wider market
• Drive pipeline generation from events
• Negotiate event sponsorships and get budgets and contracts approved via finance and legal
• Work with exhibitor services and venues to plan booths, dinners and happy hours, making sure to stay within budget and coordinate in a timely manner
• Work with product marketing on booth designs and copy relevant to the event audience
• Work with the demand gen team to align event activities to wider campaigns and audience approaches
• Work with partners and the partnerships team to put on co-marketing events

Preferred Qualifications

Familiarity with healthcare, health tech and B2B marketing

Benefits

• Health/Vision/Dental plans
• Unlimited PTO
• New Apple equipment
• Startup equity