Events & Experiential Marketing Manager

Summary

Join Greenlight Guru as their Events & Experiential Marketing Manager to plan, execute, and optimize event and experiential marketing initiatives. You will drive pipeline and brand engagement through various experiences, webinars, and strategic gifting programs. The ideal candidate is a creative and detail-oriented project manager with B2B experience. Responsibilities include managing the event lifecycle, serving as the on-site marketing lead, developing post-show follow-up strategies, collaborating cross-functionally, and tracking event performance. You will also manage the webinar program, gifting strategy, and direct mail campaigns, while overseeing the marketing budget. This role requires 5+ years of experience in event marketing within a B2B SaaS environment and strong project management skills.

Requirements

• 5+ years of experience in event marketing or experiential marketing in a B2B SaaS environment
• Proven success in executing both virtual and in-person events that drive engagement and revenue impact
• Strong project management skills with the ability to manage multiple priorities and stakeholders
• Experience with tools like Goldcast,Gong, Popl, HubSpot, and gifting platforms (e.g., Sendoso, Postal.io)
• Data-driven mindset with a focus on performance metrics and optimization
• Excellent written and verbal communication skills
• Comfortable working cross-functionally and managing external vendors or partners
• Ability and willingness to travel domestic and abroad 25% of the time

Responsibilities

• Own the end-to-end event lifecycle for virtual and on-site events from strategic planning to execution and follow-up
• Serve as the on-site marketing lead for major events and trade shows, managing booth presence, experience, and team coordination
• Develop and execute comprehensive post-show follow-up strategies including Gong sequence implementation and Popl lead management
• Collaborate cross-functionally with sales, product marketing, and RevOps to ensure event alignment with business goals
• Track and report on event performance, pipeline influence, and ROI through detailed analysis and readouts
• Own end-to-end webinar execution, including project management, Goldcast/Hubspot setup, promotions, and post-event follow-up
• Ensure alignment with content, demand gen, and sales teams throughout the entire process to maximize engagement and pipeline impact
• Develop and manage our postal gifting strategy to support ABM, event engagement, etc
• Oversee execution and fulfillment of targeted direct mail campaigns, measuring impact on pipeline and engagement
• Own the events and experiential marketing budget, ensuring efficient spend and clear ROI tracking

Benefits

• Supportive teammates and co-workers who care deeply about our mission
• Flexible Paid Time Off policy and working hours
• Remote-first culture
• Home Office stipend for every new hire
• Multiple Health insurance options (vision, medical, dental)
• 401k (with company match)
• Equity Program Eligibility (based on role and/or tenure)
• Three months of paid maternity leave
• Disability insurance