Field Marketing Manager

Summary

Join Snappy as a Field Marketing Manager and lead the charge in driving awareness and engagement through impactful events and webinars. You will collaborate with various teams to execute field marketing initiatives, manage webinar programs, and act as the key point of contact for field marketing and webinars. Responsibilities include evaluating and selecting relevant events, managing event logistics, tracking event metrics, and collaborating with stakeholders to ensure alignment with marketing objectives. The ideal candidate possesses 5+ years of experience in field marketing and event execution, strong project management skills, and experience with virtual event platforms. The role offers a competitive salary, annual target bonus, and excellent benefits.

Requirements

• 5+ years of experience in field marketing and event execution, ideally in a B2B SaaS or startup environment
• Strong project management skills with a sharp attention to detail
• Experience managing virtual events and webinars on platforms like ON24, Zoom, or similar
• Familiarity with marketing and sales tools such as HubSpot, Salesforce, Tableau, etc
• Strong communication and collaboration skills
• Proven ability to juggle multiple projects in a fast-paced, high-growth environment

Responsibilities

• Evaluate, recommend, and select relevant trade shows, conferences, and third-party events aligned with go-to-market strategy
• Manage end-to-end execution of field marketing initiatives; owning logistics such as booth design, swag, staffing, lead capture, venue coordination, and vendor relationships
• Partner with external organizers and internal stakeholders to ensure flawless representation of the brand and maximize ROI
• Track event metrics and lead performance; compile data for post-event reporting and insights
• Collaborate with campaign managers to promote events pre- and post-show, and ensure alignment with broader marketing objectives
• Own and execute the full lifecycle of external and internal webinars from planning and scheduling to promotion, execution, and follow-up
• Coordinate cross-functionally with the content team, product marketing, sales, and other stakeholders to align messaging, presenters, and audience targeting
• Manage webinar platforms and ensure a seamless attendee experience, including tech setup, rehearsals, and live facilitation
• Upload, tag, and manage all related data (registrations, attendance, engagement) in marketing and CRM systems for accurate reporting and analysis
• Collaborate with campaign managers to amplify webinars as part of integrated marketing efforts
• Act as the key point of contact for field marketing and webinars within the demand generation team
• Ensure strong alignment with sales and marketing stakeholders to deliver value through events and webinars
• Work closely with sales reps, sales leaders, and the broader sales department to ensure field programs support territory goals, pipeline creation, and revenue impact
• Support go-to-market (GTM) campaigns and initiatives in collaboration with cross-functional teams, ensuring field marketing contributes to overall campaign success
• Support the go-to-market team by sharing market feedback and performance insights to improve future initiatives
• Maintain a high standard of execution - on time, on budget, and on brand

Preferred Qualifications

• Experience supporting sales enablement or account-based field initiatives
• Background in webinar content development or moderator experience
• A creative eye for event branding and experiential marketing

Benefits

• Free healthcare, including vision and dental
• Generous 401k match
• Flexible PTO
• Paid family leave
• Snappy Summer Fridays (which we enjoy year-round!)
• Snappy gifts for employee recognition and appreciation