Experiential Creative Strategist

Summary

Join Group Black, a media company driving brand growth for diverse audiences, as a contract Experiential Strategist. You will be responsible for developing and executing culturally resonant experiential marketing campaigns for a major CPG client. Collaborate with creative and strategy teams to translate insights into impactful brand experiences. Your role involves crafting compelling narratives and presentations, architecting activations, and staying ahead of industry trends. The ideal candidate possesses 5+ years of experience in creative strategy or experiential marketing, strong concepting skills, and excellent storytelling abilities. A portfolio showcasing relevant work is required.

Requirements

• 5+ years in creative strategy, experiential marketing, or brand experience roles
• Strong concepting skills with a strategic foundation
• Excellent storytelling skills – both in writing and presenting
• Ability to thrive in a fast-paced, collaborative environment
• Comfortable working independently and managing quick turnarounds
• Applicants must provide a portfolio showcasing relevant work
• Commitment to the mission, vision, and objectives of the organization

Responsibilities

• Develop experiential concepts rooted in cultural and consumer insights
• Collaborate with creative teams to bring ideas to life visually and verbally
• Craft strategic narratives, frameworks, and positioning to sell through ideas internally and externally
• Contribute to high-level client brainstorms and strategy sessions
• Create clear, compelling decks that bring experiential ideas to life
• Architect experiential activations ranging from stand-alone brand moments to scalable, mobile experiences designed for multi-stop executions
• Proven concepting experience with various budgets tiers to refine and execute experiential ideas in a tangible way
• Comfortable working with cross-functional teams—from production, creative, and accounts—to develop compelling 360° experiential concepts
• Stay ahead of trends in experiential, consumer behavior, and brand experience

Preferred Qualifications

• Experience working with or pitching to major CPG brands preferred
• Experience attending an HBCU or working closely with HBCU communities is a strong plus