Field And Channel Marketing Program Specialist

Summary

Join Abnormal Security's marketing team as a Field and Channel Marketing Program Specialist! This role focuses on executing marketing programs in the UK, Scotland, and Ireland, working closely with the EMEA Marketing team and sales teams. You will manage events, create marketing materials, track campaign performance in Salesforce, and collaborate with channel partners. Success in this position requires strong organizational skills, data analysis abilities, and experience in B2B high-tech marketing. The ideal candidate is a self-starter, comfortable working autonomously, and passionate about achieving marketing results.

Requirements

• Bachelor's Degree in Marketing, Communications or Business, or equivalent experience
• High-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
• Understanding of channel/partner marketing environment
• Comfortable executing through periods of ambiguity
• Must be a metrics-driven manager with experience and passion for proving marketing results across the funnel
• Self-driven, problem-solver, takes initiative in moving programs forward, strong attention to detail, and able to prioritize in a fast-paced environment
• Excellent written, verbal and communication skills

Responsibilities

• Work closely with Sales and Sales Development reps (SDRs) to support the GTM activities in all regions including pre and post event outreach/follow up
• Align with the local field marketer and extended Field and Channel Marketing team on planned and completed marketing events in the UK
• Develop and execute an effective field marketing programme - running events that will deliver the quarterly pipeline goal for the local team
• Partner closely with the channel team to create exciting and engaging programs to engage both partners and end users that align with the channel's regional objectives
• Support the marketing programme as needed; securing speakers for events, booking venues, developing email and landing page content, overseeing the creation/completion of Outreach i.o. template
• Manage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and tracking
• Measure success of programs via analytics and reporting, tracking pipeline goals across the region
• Communicate with the Abnormal sales organization on planned marketing activities/programs
• Communicate program status & progress to the marketing director, sales leaders and other stakeholders
• Build process & automation wherever possible to improve output and efficiency of the FCM team and its stakeholders
• Monitor and update FCM team events calendar and internal team weekly meeting
• Assist with updating FCM marketing projects in Asana as needed
• Ensure all FCM campaigns and programs are logged and tracked on all required internal field and channel marketing plans, budget trackers, marketing calendar, and website (as appropriate)
• Lead special efforts and projects as needed

Preferred Qualifications

• Experience working within or closely with a B2B marketing organization; technology industry, software/Saas, security or networking industry experience a plus
• Experience with Marketo, Asana, Outreach i.o. and Salesforce.com (or similar performance tracking management tools) preferred