Field And Channel Marketing Program Specialist

Summary

Join Abnormal Security's marketing team as a Field and Channel Marketing Program Specialist! This role focuses on managing marketing programs across the DACH, France, and Rest of EMEA regions. You will collaborate with cross-functional teams, develop and execute marketing initiatives, and work closely with sales and channel partners. Success in this position requires strong organizational skills, data analysis capabilities, and exceptional communication. The ideal candidate will have experience in high-tech B2B marketing, preferably in cybersecurity. This is a fast-paced, dynamic role requiring a self-driven individual who thrives in a startup environment.

Requirements

• Bachelor's Degree in Marketing, Communications or Business, or equivalent experience
• High-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
• Understanding of channel/partner marketing environment
• Comfortable executing through periods of ambiguity
• Proven skill in optimizing processes, and making recommendations on process improvements
• Must be a metrics-driven manager with experience and passion for proving marketing results across the funnel
• Self-driven, problem-solver, takes initiative in moving programs forward, strong attention to detail, and able to prioritize in a fast-paced environment
• Excellent written, verbal and communication skills
• Fluency in German

Responsibilities

• Work closely with Sales and Sales Development reps (SDRs) to support the GTM activities in all regions including pre and post event outreach/follow up
• Align with the extended Field and Channel Marketing team on planned and completed marketing events in the DACH region
• Develop and execute an effective field marketing programme - running events that will deliver the quarterly pipeline goal for the local team
• Partner closely with the channel team to create exciting and engaging programs to engage both partners and end users that align with the channel's regional objectives
• Support the marketing programme as needed; securing speakers for events, booking venues, developing email and landing page content, overseeing the creation/completion of Outreach i.o. templates
• Manage and create campaigns in Salesforce.com (SFDC) and ensure proper lead import, follow-up and tracking
• Measure success of programs via analytics and reporting, tracking pipeline goals across the region
• Communicate with the Abnormal sales organization on planned marketing activities/programs
• Communicate program status & progress to the marketing director, sales leaders and other stakeholders
• Build process & automation wherever possible to improve output and efficiency of the FCM team and its stakeholders
• Monitor and update FCM team events calendar and internal team weekly meeting
• Assist with updating FCM marketing projects in Asana as needed
• Ensure all FCM campaigns and programs are logged and tracked on all required internal field and channel marketing plans, budget trackers, marketing calendar, and website (as appropriate)
• Lead special efforts and projects as needed

Preferred Qualifications

• Experience working within or closely with a B2B marketing organization; technology industry, software/Saas, security or networking industry experience a plus
• Can-do and team collaboration attitude in a startup environment desired
• Experience with Marketo, Asana, Outreach i.o. and Salesforce.com (or similar performance tracking management tools)