Field And Demand Generation Marketing Manager

Summary

Join OffSec, a leading cybersecurity training provider, as their Field & Demand Gen Marketing Manager for EMEA. You will develop and execute marketing plans, manage events, and drive pipeline growth through strategic campaigns. This role requires experience in B2B SaaS field marketing and cybersecurity, along with strong communication and problem-solving skills. The position offers flexible work hours from a home office and is based in the UK. You will be responsible for reporting on key campaign metrics and maintaining alignment with sales teams. The ideal candidate is a creative, results-driven individual with a strategic mindset.

Requirements

• Reside in an EMEA country and willing to travel frequently across the region to manage events
• 5+ years in B2B SaaS field marketing, demand generation, or a related role. Must have cybersecurity experience
• Proven ability to work independently in a fast-paced environment, managing multiple projects with competing deadlines
• Exceptional team player with strong verbal and written communication skills
• Creative problem-solver with a strategic mindset and an eye for detail
• Candidates must be located in the UK

Responsibilities

• Develop and execute an annual marketing plan including a variety of demand generation programs and channels including a fully integrated strategy. The plan will be measurable and set aggressive goals that result in qualified outcomes in the form of MQLs and pipeline conversion
• Research, choose, design, and manage a program of physical and virtual events and webinars to be included as tactics in the overall marketing mix; ensuring a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates. Oversee attendance at regional and local events, trade shows, and conferences, ensuring optimal showcasing of OffSec’s brand and solutions
• Develop and execute Account Based Marketing (ABM) programs to generate interest in our top-tier accounts
• Report on key campaign metrics and success and forecast, measure, analyze, and report on the impact of programs
• Maintain direct alignment with sales teams and regional partners concerning all pre- and post-event communication, marketing-driven campaigns, and event promotion strategy and ensure proper lead follow-up
• Tailor global marketing materials and campaigns to resonate with diverse local audiences, ensuring cultural and linguistic relevance

Benefits

• This role is a full-time salaried position
• Work hours for this position are flexible and will be performed from a home office