Field Marketing Manager

Summary

Join Insightec as their EMEA Field Marketing Manager and lead all regional digital marketing and online events to boost patient referrals and acquisitions. You will adapt digital marketing programs, create patient acquisition opportunities through webinars, manage regional events, and ensure all campaigns are on time and within budget. This role demands strong communication, collaboration, and a deep understanding of the medical device/pharma sector. The ideal candidate possesses a scientific or MBA background, 5-7 years of relevant experience, and fluency in multiple European languages. Insightec offers a chance to contribute meaningfully to a growing medical technology company with a strong global presence.

Requirements

• Scientific (BS, MS) or MBA and commercial/sales /marketing background
• 5-7 years of experience in Sales, Marketing, Medical-Marketing positions
• Experience delivering, accelerating, and expanding sales, patient referral and patient acquisition pipeline through regional digital Marketing
• Exemplary communication skills
• Capacity to empathize with the needs and experiences of the CAM Team and IT and developers
• Tool Proficiency such Monday, Salesforce, Google Workspace
• Extremely detail-oriented and organized, and able to meet deadlines
• A passion and substantial understanding of the market needs, IT security and internal compliance
• Experience running Digital Marketing to develop DACH, Spain, France, Italy, Benelux, Nordics, UK & Ireland
• Robust understanding of digital Marketing to the Medical Device and/or Pharma sector
• Fluent in more than one European language on top of English (eg German, French, Spanish, Italian)
• Willingness to travel at least 30%

Responsibilities

• Adapt digital Marketing programs and messaging according to the needs of the region, in collaboration with CAM Team
• Create, expand, and accelerate patient referral and patient acquisition opportunities through regional and account-focused digital Marketing and webinars execution within the Marketing defined strategy and CAM utilization Plan
• Regional webinar events and campaign strategy, decision making, full alignment with the CAM Team
• Accounts milestones celebrations, event coordination and assets generation
• Social Media campaign/newsletters creative aspect with accounts willing to gain visibility and higher exposure
• Ensure all events and digital marketing campaigns are delivered on time and within budget, measure and report on their effectiveness
• GDPR compliant data/leads gathering to support account or country

Preferred Qualifications

• Knowledge of the Movement Disorders field
• Speak fluently more than 2 European languages