Demand Generation Marketing Manager

Summary

Join Cobalt's demand generation team as a Marketing Manager and develop, execute, and measure regional marketing plans to build and accelerate sales pipelines in North America and EMEA. You will leverage your expertise in account-based marketing, events, and channel partner programs to achieve regional demand generation goals. Close collaboration with sales teams is crucial, requiring strong communication and analytical skills to optimize lead generation and conversion. This role demands accountability, ownership, and a willingness to innovate across the customer journey. Cobalt offers a competitive compensation package, equity, and benefits including health insurance, retirement plans, paid time off, and stipends for wellness, work-from-home equipment, and learning & development.

Requirements

• A minimum of 8 years of marketing experience with a focus on demand generation or regional marketing, ideally within a B2B technology or cybersecurity environment
• Experience planning and executing field marketing strategies and events
• Demonstrable expertise in account-based marketing strategies, tactics, technologies, and campaign measurement
• Deep understanding of the demand waterfall and conversion optimization strategies
• Strong sense of accountability and ownership, an ability to manage your programs and communicate your results back to the organization
• Strong cross-functional team/project management, interpersonal, and influencing skills
• Strong analytical skills and the ability to interpret data to derive actionable insights that drive campaign optimization and improve lead-generation outcomes
• Exceptional written and verbal communication skills, with a knack for creating engaging, conversion-focused content
• Excellent organizational skills, demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment
• Experience utilizing Salesforce, 6sense, and other CRM/automation tools required
• Proficiency in HubSpot and Asana is required

Responsibilities

• Develop and execute integrated marketing plans closely with demand gen and sales, aligned to company growth objectives and new customer acquisition
• Build multi-touch campaigns to help take prospects through the buyer journey, leveraging multiple channels and tactics, such as webinars, events, email, social, SEM, display advertising, retargeting, and content syndication that generates a consistent flow of marketing qualified leads
• Be accountable for regional demand generation goals (MQLs, PQOs, SQOs) and lead flow to ensure lead volume and funnel efficiencies are optimized and aligned with pipeline goals
• Develop conversion optimization strategies to drive pre-qual apps into sales qual apps and closed-won
• Own the content for campaigns, including reports, eBooks, white papers, infographics, promotional offers, and more
• Leverage account-based marketing and selling tactics as an efficient way to drive demand
• Develop programs to nurture leads and deliver them to the sales/lead development team
• Own enablement of the sales development representatives for your regional campaigns and track lead follow-up for leads in your region
• Act as primary marketing contact with local sales team and leaders, including regular participation in sales team calls, in-person meetings, and planning sessions
• Work closely with Product Marketing to identify additional assets and content required for effective local demand-generation programs to support the buyer's journey
• Monitor regional marketing plan metrics; incorporate learnings into programs

Benefits

• Grow in a passionate, rapidly expanding industry operating at the forefront of the Pentesting industry
• Work directly with experienced senior leaders with ongoing mentorship opportunities
• Earn competitive compensation and an attractive equity plan
• Save for the future with a 401(k) program (US) or pension (EU)
• Benefit from medical, dental, vision, and life insurance (US) or statutory healthcare (EU)
• Leverage stipends for: Wellness
• Leverage stipends for: Work-from-home equipment & wifi
• Leverage stipends for: Learning & development
• Make the most of our flexible, generous paid time off and paid leave