Field Marketing Associate

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Thoughtworks

๐Ÿ’ต $53k-$90k
๐Ÿ“Remote - United States

Summary

Join Thoughtworks as a Market Liaison Manager (MLM) and leverage AI-powered insights to orchestrate client and prospect engagement. This role, an evolution of the traditional Lead Development Representative, focuses on building meaningful relationships. As an MLM, you will receive AI-driven recommendations to prioritize accounts, collaborate with internal teams, and execute outreach through various channels. You will craft personalized outreach, track efforts, and optimize strategies within the CRM. The ideal candidate is a recent graduate or someone with up to two years of experience in B2B sales, marketing, or business development, with a strong interest in the intersection of sales, marketing, and technology. This position offers opportunities for professional growth and development within a dynamic and supportive team.

Requirements

  • A recent graduate or early-career professional (up to two years of experience) in business, marketing, communications, or a related field
  • An interest in B2B sales, marketing, or client engagement, especially in the tech or professional services sectors
  • Strong written and verbal communication skills, with a natural confidence in engaging people across different roles and industries
  • Demonstrated ability to learn quickly, work independently, and adapt to a fast-paced, technology-driven environment particularly using AI
  • Highly organized, detail-oriented, and proactive in following up and managing outreach activity
  • A self-starter with a curious and collaborative mindsetโ€”motivated by personal growth and making a positive impact on the team. To meet KPIs that are set for this role

Responsibilities

  • Review AI-driven account signals to identify outreach opportunities and prioritize key accounts and buyer group members for engagement
  • Collaborate closely with Client Principals (CPs), Business Development Reps (BDR), and field marketers to align on the buyer group, outreach timing, messaging, and next steps
  • Craft and personalize outreach based on AI recommendations, CRM insights, and alignment with regional field marketing programs (e.g., events, thought leadership, exclusive offers)
  • Execute multi-channel outreach (email, LinkedIn, etc.) to progress early-stage leads and re-engage dormant contacts, with a focus on value-add conversations, not transactional hand-offs
  • Track, document, and optimize outreach efforts within CRM, ensuring client stakeholder engagement and buyer group relationships are well maintained and up to date
  • Nurture warm contacts over time by connecting them to high-value content, events, or Thoughtworks expertise based on their interests and engagement history
  • Participate in the continuous improvement of AI agent effectiveness by providing qualitative feedback and helping refine recommended actions

Preferred Qualifications

Comfortable using LinkedIn and email would be expected and any experience with a CRM, Demandbase, Zoominfo and LinkedIn Sales Navigator would be advantageous

Benefits

  • There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you
  • But we also balance autonomy with the strength of our cultivation culture
  • This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow
  • We see value in helping each other be our best and that extends to empowering our employees in their career journeys

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