Field Marketing Manager

Summary

Join Cognite, a leading SaaS company in AI and data solutions for industrial challenges, as a Field Marketing Manager. You will be responsible for creating and executing marketing campaigns to drive demand generation, pipeline growth, and brand recognition. Collaborate closely with sales and marketing teams to develop integrated programs leveraging various channels, including events, digital campaigns, and ABM strategies. Measure and report on campaign performance using key marketing KPIs. The ideal candidate possesses 4+ years of field marketing experience in a B2B SaaS environment, strong analytical skills, and excellent communication abilities. Cognite offers a competitive compensation package, including benefits like health insurance, 401k matching, unlimited PTO, and paid parental leave.

Requirements

• Experience in the Industrial space like Oil & Gas or Manufacturing is required
• 4+ years of field marketing experience in a B2B SaaS or technology company
• Strong campaign orchestration, persona, and buying cycle experience
• Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business
• Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies
• Ability to travel up to 40% for managing trade shows, field events, and executive roundtables with measurable success
• Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams

Responsibilities

• Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets
• Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue
• Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue
• Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns
• Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion and insights
• Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI. Work with sales to ensure proper campaign/event attribution in Salesforce
• Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives
• Attend trade shows and events to market the product and drive qualified opportunities for the sales team
• Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers
• Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations
• Support partner demand generation opportunities
• Build relationships with new and existing vendors and associations to drive market penetration

Preferred Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field is preferred
• Experience with webinars and virtual event platforms is a plus
• Working knowledge of a modern martech stack a plus - Salesforce, Hubspot, Marketo, ZoomInfo, 6sense, Sendoso, etc
• Experience co-marketing with technology or channel partners in the field a plus
• Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously
• Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision

Benefits

• Competitive Compensation including base plus bonus
• 401(k) with 4% employer matching
• Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
• Unlimited PTO + flexibility to enjoy it
• 18 Company Holidays including the week between Christmas & New Years
• Paid Parental Leave Program
• Employee Stock Purchase Program (ESPP)
• Employee Referral Program
• In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
• Join a team of 70 different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝
• A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @ cognitedata 📷 to know more
• Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
• Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners
• Paid mobile phone and WiFI
• A pet lover? Get the chance to meet Spot 🐶!