Field Marketing Manager

Summary

Join Canonical's marketing team as a Field Marketing Manager, driving regional initiatives and pipeline generation in the EMEA region. You will develop and execute localized marketing programs, collaborate with sales and other teams, and manage events and campaigns. The ideal candidate is passionate about technology marketing and possesses strong communication and problem-solving skills. This remote role reports to the EMEA and Americas regional marketing team manager and offers a competitive compensation package and various benefits.

Requirements

• Experience in B2B marketing for enterprise IT products, SaaS experience
• Experience working with the EMEA markets
• Excellent academic results, with Bachelor’s degree (or equivalent) in Marketing, Business, or a related field
• Excellent verbal, written, presentation skills in English
• Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
• A growth mindset, always testing, learning, and optimizing marketing efforts
• Objectivity and openness to others' views while continuously building a positive team spirit
• Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities

• Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries
• Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities
• Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams
• Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion
• Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region
• Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives
• Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance
• Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region

Benefits

• Annual bonuses and sales incentives based on revenue or utilisation
• Fully remote working environment
• Personal learning and development budget of 2,000USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental Leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at ‘sprints’
• Priority Pass for travel and travel upgrades for long haul company events