Field Marketing Manager II

Summary

Join HashiCorp's Field Marketing team as a Field Marketing Manager II, focusing on LATAM and Canada. You will build regional and account-based marketing campaigns, report on sales metrics, and coordinate contracts and payments. This role requires close collaboration with various teams and alignment with HashiCorp's values and brand. Success in this fast-paced environment demands strong communication, detail-orientation, and the ability to manage multiple tasks effectively. You will be responsible for planning and executing field marketing campaigns and events, managing vendor contracts, and ensuring accurate Salesforce data. The ideal candidate possesses strong field marketing experience and excellent communication skills.

Requirements

• 3+ years in field marketing
• Strong written and verbal skills
• Ability to work closely with a distributed team and collaborate closely across geographically dispersed marketing teams and fields
• Outstanding interpersonal skills and comfortable in a range of environments from a C-level executive dinner to chatting with practitioners at conferences
• Interested in a fast-paced company with the desire to learn quickly across a constantly evolving environment
• Demonstrated ability to take ownership and follow through on program deliverables
• Experience with Google Sheets, Google Slides, Google Drive, and Excel with the ability to learn new software quickly
• Willingness to travel 30% of the time to Canada and LATAM

Responsibilities

• Deliver field marketing activities and programs across the Canadian and LATAM sales regions
• Work closely with the regional sales leader and sales team to develop quarterly campaigns and events tailored to the immediate needs of local markets and their target accounts
• Plan, manage, and execute field marketing campaigns and events across the assigned sales segment
• Execute geographically focused campaigns and activities focused on shortening the sales cycle for key accounts. Campaigns will include on- and offline tactics and span the entire sales cycle, focused by region, and sometimes by vertical
• Plan, manage, and execute 3rd party event sponsorships end to end including all contracts, vendor negotiations, budget management, booth logistics, onsite execution, internal staffing, and all elements that go into event and conference sponsorships
• Work closely with stakeholders across Field Marketing, Sales, Growth Marketing, Partner Marketing, PR/Communications, Product Marketing and Design to execute cohesive, multi-touch integrated campaigns around 3rd party, 1:1, 1:few and 1:many events and programs
• Assist with campaign setup and building of event registration pages in SplashThat
• Manage contracts with vendors and invoice payments with Accounts Payable
• Weekly field marketing reporting on assigned sales territories
• Handle event communication, including outreach templates for sales teams, and invite, reminder, and post-show emails
• Assist with account-based marketing campaigns, including set-up, swag shipments, and content for email cadences
• Weekly communications with sales to ensure Salesforce data is accurate and buy-in on marketing programs

Preferred Qualifications

• Fluency in Spanish and/or Portuguese is a bonus, given the focus on LATAM and Canada
• Field marketing experience in B2B software or technology organizations
• Comfort with marketing tools (e.g., Salesforce, Marketo, SplashThat) and a knack for quickly learning new software, systems, or tools
• Understanding of the LATAM and Canadian markets and their unique business cultures, with the ability to tailor marketing strategies effectively

Benefits

• This position is remote-friendly, based in the United States. The ideal candidate is based in the East United States region
• $114,800 — $135,000 USD (SF Bay Area / NYC)
• $105,200 — $123,800 USD (California (excluding SF Bay Area), New York (excluding NYC), Seattle Metro, Denver / Boulder Metro, Washington D.C., or Maryland)
• $95,600 — $112,500 USD (Colorado (excluding Denver / Boulder Metro), Illinois, Minnesota, or Washington (excluding Seattle Metro))