Field Marketing Manager

Summary

Join Centric Software as a Field Marketing Manager to lead marketing efforts in the UK, Germany, and Northern Europe, focusing on the Food & Beverage, Grocery, Cosmetics, and Personal Care industries. Reporting to the EMEA New Markets Marketing Manager, you will develop and execute regional marketing strategies, collaborate with sales teams, and manage the field marketing budget. This role demands a strategic thinker and doer with proven success in B2B SaaS field marketing. You will plan and execute regional marketing tactics, build relationships with regional ecosystems, and ensure efficient resource allocation. The position is home-office-based with occasional travel required, located in France or the UK.

Requirements

• 3-5 years of experience in B2B SaaS marketing, with a focus on field marketing
• Degree in Marketing (Business School or equivalent)
• Proven track record in planning and executing successful regional marketing programs
• Strong ability to work both independently and collaboratively within cross-functional teams
• Adaptable, with the ability to thrive in a fast-paced, changing environment
• A proactive problem-solver with a solution-oriented mindset
• Proficiency in marketing automation tools and CRM systems (e.g., Pardot, Salesforce)
• Strong collaboration skills, with the ability to work across international teams
• Willingness to travel for events and activities
• Experience managing vendor relationships and budgets
• Languages: English (required)

Responsibilities

• Develop, implement and optimize field marketing strategies and programs that align with Centric Software’s business objectives, drive pipeline growth and increase customer engagement
• Collaborate with Sales teams to align marketing initiatives with regional sales goals and priorities
• Field Marketing tactics to drive prospects through the funnel: Design efficient marketing regional lead generation programs for all industries and countries (both inbound and outbound), measuring ROI and campaign effectiveness. Regularly deliver reports and use data insights to refine and optimize future initiatives
• Plan and execute regional marketing tactics to generate meetings with our sales teams such as trade shows, conferences, webinars, seminars and customer-focused activities, overseeing all logistics, promotions, and post-event follow-ups
• Build and nurture relationships with regional ecosystems to enhance Centric Software’s market presence and brand visibility
• Manage the field marketing budget, ensuring resources are allocated efficiently to support business goals and maximize impact
• Collaborate with cross-functional teams (including sales and marketing team members) to drive various initiatives to completion

Preferred Qualifications

Proficiency in additional languages (French or German) is a plus

Benefits

• This is a home-office-based position
• Depending on the country and city of residence, offices or coworking spaces are available
• Occasional travel is required to support regional events and initiatives