Field Marketing Manager

Summary

Join Chainguard as the Field Marketing Manager and play a key role in driving demand in the Southeastern United States. You will develop and execute regional marketing plans to generate pipeline, accelerate sales cycles, and strengthen customer relationships. Responsibilities include building quarterly field marketing plans, developing demand generation programs, forecasting and measuring marketing impact, owning key account penetration programs, maintaining communications with sales leadership, and assisting sales leadership in understanding field marketing programs. The ideal candidate will have 5+ years of experience in field marketing/demand generation, expertise in field events, a partnership mindset, analytical skills, and strong communication and leadership skills. Chainguard offers competitive benefits, including equity/stock options, unlimited PTO, remote work flexibility, a home office stipend, full health/dental/vision insurance, and a monthly wellness budget.

Requirements

• 5+ years in field marketing/demand generation, with proven experience in working with field teams and building regional plans
• Expertise in field events: Deep experience planning and executing a variety of field events, with a track record of successful event strategies tailored to targeted accounts and regional dynamics
• Partnership Mindset: Ability to collaborate with cross-functional teams and build strong relationships aligning marketing programs with key business objectives
• Analytical Skills: Proficiency in using data and metrics to assess program effectiveness, with the ability to pivot strategies based on insights
• Communication & Leadership: Strong leadership skills with the ability to communicate, inspire, and drive alignment across teams
• Must be able to travel 20-25% during the quarter for events

Responsibilities

• Build quarterly Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
• Develop and execute demand generation marketing programs including third-party and Chainguard hosted events, in-person and virtual experiences, regional campaigns, roadshows, and direct mail
• Forecast and measure impact of marketing plan on sales cycles while analyzing program results, optimizing as needed
• Own the planning and execution of programs that penetrate key accounts in region
• Maintain ongoing communications and be the go-to marketing resource with the regional sales leaders, sales reps, BDRs, and regional partners
• Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs

Benefits

• Equity/stock options
• Unlimited PTO
• Remote work with flexible coworking and team meetup opportunities
• Home office and internet stipend
• 100% health/dental/vision insurance coverage for you and your family
• Monthly Wellness budget