Field Marketing Manager

Summary

Join Couchbase as a Field Marketing Manager and lead impactful marketing initiatives across the East Region. This role involves developing and executing regional marketing strategies, planning and executing events, driving Account-Based Marketing (ABM) campaigns, and collaborating with cross-functional teams. You will leverage data to optimize performance, manage budgets and vendors, and ensure brand consistency. The ideal candidate has 4+ years of field marketing experience, including event management and ABM execution, and strong project management and communication skills. Couchbase offers a competitive total rewards package including generous time off, wellness benefits, financial planning resources, career growth opportunities, and fun perks.

Requirements

• 4+ years of experience in field marketing, including event management and ABM execution
• Proven success in driving measurable pipeline growth through strategic marketing programs
• Strong project and time management skills with a results-oriented mindset
• Excellent written and verbal communication skills
• Proficient in Microsoft Office or Google Workspace
• Strong cross-functional collaboration and leadership abilities
• Creative problem solver with a team-first attitude
• Bachelor’s degree or equivalent required
• Willingness to travel up to 30%

Responsibilities

• Develop & Execute Regional Marketing Strategies: Build and implement localized marketing plans that align with regional sales objectives, focusing on ABM and persona-based engagement
• Plan & Execute Events: Lead end-to-end execution of trade shows, conferences, executive networking events, partner programs, sales meetings, and customer engagements
• Drive Account-Based Marketing (ABM): Collaborate closely with Sales, Solutions Engineering, Product Marketing, Digital Marketing, and Sales Ops to craft and launch 1:1 and 1:few ABM campaigns targeting strategic accounts
• Cross-Functional Enablement: Align closely with internal stakeholders to ensure marketing efforts support sales initiatives and broader corporate strategies
• Data-Driven Planning & Execution: Leverage data to inform event and campaign strategies. Manage logistics, lead tracking, and post-event analytics to optimize performance
• Budget & Vendor Management: Forecast and manage budgets, select and negotiate with vendors, and track project metrics and ROI for all regional initiatives
• Ensure Consistency & Excellence: Maintain brand alignment across all initiatives, manage contractors/vendors, and oversee timely logistics for all marketing assets and shipments

Preferred Qualifications

Experience with Salesforce, Airtable, or PowerBI

Benefits

• Generous Time Off Program - Flexibility to care for you and your family
• Wellness Benefits - A variety of world class medical plans to choose from, along with dental, vision, life insurance, and employee assistance programs
• Financial Planning - RSU equity program, ESPP program, Retirement program and Business Travel Insurance
• Career Growth - Be valued, Create value approach
• Fun Perks - An ergonomic and comfortable in-office / WFH setup. Food & Snacks for in-office employees