Field Marketing Manager

Summary

Join Dynatrace as a Field Marketing Manager – Public Sector to contribute to our North America team. You will leverage data and metrics to develop and execute public sector campaigns, collaborating closely with sales teams. Success in this role requires a results-oriented approach, strong relationship-building skills, and the ability to translate campaign messages effectively. Responsibilities include activating global programs, planning account-based marketing initiatives, and developing targeted marketing programs across various channels. The ideal candidate possesses a proven track record in integrated campaign execution and a deep understanding of marketing analytics.

Requirements

Bachelor's Degree or relevant experience

Responsibilities

• Champion the activation of global demand generation programs within the local region to uncover new pockets of interest within target accounts
• Balance out-of-the-box thinking with proven best practices to plan and execute a set of account-based marketing programs that move identified opportunities forward to close
• Own development and successful execution of targeted marketing programs that include but are not limited to events, webinars, demand campaigns/nurture programs, digital advertising, social media, etc
• Deep knowledge of measurement and analytics understanding how activity and performance are measured and reported, and how to generate plans based on the metrics

Preferred Qualifications

• Experience in Public Sector marketing
• 5-7+ years experience in executing integrated campaigns across multiple marketing tactics and platforms across new logo account base
• Bachelor’s degree in marketing, business, communication, computer science, or relevant field of study
• Familiarity with systems such as Asana, Zip, Netsuite, Salesforce and Power BI
• Experience with analytical tools and ability to dive deep into metrics and reporting
• Strong execution capability with highest standards in driving results
• Understanding of integrated marketing and the entire marketing mix
• Highly strategic, consultative player who can plan (think) and execute (do)
• Ability to think outside of the box and innovate the art of marketing
• Proven track record managing multiple priorities with cross-functional teams
• Ability to articulate and present plans and confidence in communicating with senior level sales

Benefits

• Health, Dental, Life, STD, LTD
• 401k
• PTO
• Remote work within the United States with residence 45 miles distance outside of local office
• Annual salary of $76K - $90K
• Company-sponsored premium benefits
• Medical
• Dental
• Vacation/holidays
• Company matching 401(k) Plan