Field Marketing Manager

Summary

Join Fieldguide, a remote-first company building software for assurance and audit practitioners, as their Field Marketing Manager. You will lead the strategy, planning, and execution of tradeshows and field events, connecting with our target audience through impactful, localized event-driven marketing strategies. Collaborate closely with sales and cross-functional teams to generate pipeline, accelerate deals, and deepen customer and partner relationships. This role requires strong project management, communication, and data-driven decision-making skills. Fieldguide offers competitive compensation, unlimited PTO, 401k, wellness benefits, technology and work-from-home reimbursement, and flexible work schedules.

Requirements

• Minimum of 6-8 years of experience in B2B marketing, with at least 4-5 years focused specifically on Field Marketing
• Exceptional project management and organizational skills, capable of managing multiple initiatives simultaneously
• Strong communication and relationship-building abilities for collaboration with cross-functional teams
• Creative thinker with a data-driven mindset, adept at analyzing metrics to refine strategies and demonstrate ROI
• Expertise in tailoring marketing initiatives to specific regions, industries, or customer segments
• Thrives in a fast-paced, collaborative environment with a proactive, problem-solving approach
• Passionate about creating impactful marketing experiences that connect with customers and prospects

Responsibilities

• Own the strategy, planning and execution of event-driven marketing strategies that align with Fieldguide’s business objectives
• Manage all aspects of event planning, logistics, and execution, from concept to post-event analysis
• Collaborate with sales teams to create account-specific and regional event strategies designed to generate new pipeline, accelerate deals, and deepen customer and partner relationships
• Work closely with sales, product marketing, demand generation, ABM, and customer success teams to ensure alignment on messaging, goals, and deliverables for all event initiatives
• Tailor events to resonate with specific regions, customer segments, and industries, ensuring maximum relevance and engagement
• Source, negotiate, and manage vendor partnerships to deliver high-quality event experiences on time and within budget
• Partner with alliances and co-host events with partners to elevate event impact, including co-branded marketing efforts and joint events
• Track, analyze, and report on event performance metrics to assess ROI and identify areas for optimization
• Leverage learnings to continuously iterate and improve future programs
• Manage budgets for events and programs, ensuring efficient allocation of resources and adherence to financial plans
• Travel to events as needed (up to 30%) to oversee execution, ensure brand consistency, and create engaging and impactful onsite experiences

Benefits

• Competitive compensation packages with meaningful ownership
• Unlimited PTO
• 401k
• Wellness benefits, including a bundle of free therapy sessions
• Technology & Work from Home reimbursement
• Flexible work schedules