Field Marketing Manager

Summary

Join Astronomer, a high-growth tech startup, as a Field Marketing Manager and contribute to building and executing field marketing and ABM programs for the West region. You will collaborate with sales teams to drive pipeline and accelerate opportunities. This role demands a self-starter who thrives in fast-paced environments and has experience planning and executing successful events (virtual and in-person). The ideal candidate possesses B2B marketing experience, preferably in the technology sector. You will forecast and measure the impact of field marketing on sales cycles, act as a marketing resource for sales teams, and create targeted marketing materials. The position requires 5+ years of experience in event or field marketing and a data-driven approach.

Requirements

• 5+ years in event or field marketing
• Ability to work closely with a distributed sales team and across multiple geographies
• Coordinate, manage, and execute multiple events concurrently
• Experience educating, developing, and partnering with individuals at a variety of levels
• Ability to project manage with strong attention to detail, logistically and operationally
• Data driven and ROI-focused
• Some travel required

Responsibilities

• Build and execute marketing programs for the West region that integrate sales and marketing requirements to support pipeline and revenue goals
• Develop and execute demand generation marketing programs including third-party and Astronomer hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows/tradeshows, and more
• Forecast and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed
• Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the sales leaders, sales reps, SDRs, and regional partners
• Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs
• Evaluate the effectiveness of programs you run, monitor ongoing results, and present learnings/results to your team

Preferred Qualifications

• Preferred SaaS/tech industry experience with an understanding of B2B marketing
• Preferably located on the West Coast; Bay Area preferred

Benefits

• The estimated salary for this role ranges from $135,000 - $160,000, along with an equity component
• #LI-Remote