Field Marketing Manager

Summary

Join Amper, a fast-growing manufacturing software company, as our Field Marketing Manager to lead event and field marketing initiatives. This critical role drives demand generation, customer engagement, and market presence. You will manage trade shows, regional events, and customer programs, ensuring alignment with sales and revenue goals. Collaborate with cross-functional teams to maximize event impact and contribute to pipeline growth. The position requires strong organizational, project management, and communication skills, along with experience in B2B SaaS or manufacturing. Amper offers competitive compensation, benefits, and growth opportunities.

Requirements

• Proven track record in field marketing or event management, preferably in B2B SaaS or manufacturing-related industries
• Outstanding organizational, project management, and communication skills, with the ability to manage multiple events and stakeholders simultaneously
• Experience using a platform like HubSpot for managing marketing campaigns, building contact lists, and leveraging automation tools
• Strong understanding of the sales process and how field marketing drives lead generation and revenue growth
• Familiarity with the manufacturing industry and its unique challenges
• Willingness to travel 20% of the time

Responsibilities

• Plan and execute trade show strategies, including logistics, booth setup, team coordination, and on-site programming
• Collaborate with sales and marketing leadership to ensure alignment with pipeline and revenue objectives
• Create post-event strategies for lead follow-up and pipeline contribution analysis
• Partner with AEs and BDRs to organize regional events that engage prospects and customers, such as plant tours, networking events, and tailored industry gatherings
• Ensure events are aligned with local market needs and sales objectives
• Manage the planning and execution of customer-centric events, including user group meetings, workshops, and potential conferences
• Ensure these events enhance customer satisfaction, retention, and growth
• Develop and manage budgets for trade shows and field marketing programs
• Optimize event spend to maximize ROI
• Measure and report on the success of field marketing programs, including their impact on demand generation and pipeline
• Prepare and present event analysis and insights to leadership

Benefits

• Competitive compensation
• Benefits
• Opportunities for growth