Senior Field Marketing Manager

Summary

Join Perforce as a Senior Field Marketing Manager to develop, execute, and optimize field marketing initiatives supporting business objectives. Lead cross-functional collaboration with sales, pre-sales, and partner teams to generate leads and deliver high-impact campaigns. Manage event planning and execution, drive demand generation strategies, and track campaign performance to maximize ROI. Develop and implement account-based strategies to attract new prospects and strengthen customer relationships. Evaluate campaign data, refine future initiatives, and oversee the West region's field marketing budget. This role requires a Bachelor's degree, 5+ years of experience in field marketing, and strong analytical and communication skills.

Requirements

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of progressive experience in field marketing, demand generation, or a related role
• Strong understanding of multichannel campaign strategies, account-based marketing, sales alignment, and digital marketing trends and best practices
• Exceptional analytical skills to evaluate campaign performance, forecast trends, and make data-driven decisions
• Proven ability to manage budgets, prioritize resources effectively, and handle multiple projects in a fast-paced environment
• Highly collaborative, with excellent written and verbal communication skills and a track record of working across cross-functional teams
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with CRM tools
• Strong competency in marketing technology and a data-driven approach to marketing challenges

Responsibilities

• Act as a trusted advisor to ensure success across teams and initiatives
• Lead cross-functional collaboration with Business Development, Sales, Pre-Sales, Partner Teams, and other stakeholders to proactively identify opportunities, drive lead generation, and deliver high-impact campaigns that directly align with sales priorities
• Participate in sales meetings, quarterly reviews, and joint planning sessions to maintain seamless alignment with sales objectives
• Build and maintain annual program calendars to facilitate collaboration across Marketing, Sales, Pre-Sales, and Partner Teams
• Facilitate internal communications to ensure alignment of teams with marketing strategies and program updates
• Manage event planning, execution, and performance analysis for the US West region, ensuring impactful outcomes and driving results that meet or exceed targets
• Drive demand generation strategies by overseeing event selection, promotions, and speaker preparation for both virtual and in-person events
• Travel, attend, and act as the lead organizer for marketing events, as needed
• Design and implement integrated field marketing campaigns, leveraging cross-functional teams to engage target audiences and drive revenue growth through strategic programs
• Develop and implement account-based strategies to attract new prospects and strengthen relationships with existing customers
• Track and align campaigns with the sales pipeline to optimize conversion rates
• Evaluate campaign performance data to measure effectiveness, track key KPIs (e.g., lead generation, conversion rates, ROI), and refine future initiatives for optimal impact
• Perform post-campaign assessments and deliver actionable insights to enhance future results
• Oversee and track the West region’s field marketing budget to ensure efficient and accurate resource allocation

Benefits

• Medical
• Dental
• Vision
• Retirement benefits
• Life insurance
• Wellness programs
• Total time off