Field Marketing Manager

Summary

Join Fundraise Up as a Field Marketing Manager and lead global field marketing initiatives. Develop and execute innovative marketing strategies to drive demand generation and brand awareness. Collaborate with sales, customer success, product, and marketing teams to achieve objectives. Manage all aspects of event planning, including budgeting and vendor management. Track and analyze event performance, providing reports and recommendations. Create tools to support the sales team and serve as a brand ambassador. This remote role in Canada offers a competitive salary, stock options, and comprehensive benefits.

Requirements

• Minimum 5 years of experience in field marketing, with a proven track record of executing successful events and marketing campaigns
• Proven track record of executing successful events that meet business objectives
• Strong project management skills, with the ability to lead multiple projects simultaneously and meet tight deadlines
• Excellent communication and interpersonal skills, with the capability to engage and influence cross-functional teams
• Ability to work under pressure, multitask, and manage deadlines
• Creative thinker with a strategic mindset and an eye for detail
• Willingness to travel as required to manage field marketing activities and attend industry events

Responsibilities

• Develop and implement comprehensive field marketing plans, including but not limited to events, roadshows, seminars, trade shows, and networking opportunities that align with sales objectives
• Ensure that activities deliver a positive return on investment
• Collaborate with the sales team to understand market-specific dynamics and opportunities, and create tailored campaigns that are both personal and scalable
• Develop and implement a strategic events plan that aligns with the company's marketing goals and brand strategy
• Manage all aspects of event planning, including budgeting, venue selection, vendor management, logistics, and onsite execution with the support of an external agency
• Track, measure, and analyze event performance against defined KPIs, providing reports on ROI and recommendations for future improvements
• Manage the end-to-end execution of field marketing initiatives, from initial planning to post-event analysis and reporting
• Lead the creation of tools and channels to support the sales team in effectively communicating value propositions
• Serve as a brand ambassador, ensuring consistent messaging and brand presentation across all field marketing touchpoints
• Stay abreast of industry trends and innovations, incorporating new ideas and technologies to enhance field marketing initiatives and the event experience for attendees to maximize engagement

Benefits

• 30 days off
• Home Office Setup Assistance: the company offers assistance with purchasing furniture (office chair, office desk, monitor) and other items to create a comfortable workspace
• English learning courses (50% reimbursement, up to $1,000 annually)
• Relevant professional education (50% reimbursement, up to $1,500 annually)
• Gym or swimming pool (50% reimbursement, up to $500 annually)
• Coworking (up to $250 monthly)
• Remote working