Field Marketing Manager

Summary

Join our team as a strategic Field Marketing Manager to lead marketing initiatives across the Western US. This pivotal role involves establishing brand presence, driving client engagement, and supporting sales efforts. You will develop and execute comprehensive field marketing strategies, collaborate with the Sr. Manager, National Field Marketing, and present well-researched plans. The ideal candidate thrives in execution, program ownership, and strategic thinking. This role requires significant travel (up to 40%). We offer a remote position based in the Western US with a competitive salary and benefits package.

Requirements

• 5+ years of experience in Field Marketing, Event Marketing, or Partner Marketing
• Experience planning and executing regional field marketing programs, events, and sponsorships
• Strong understanding of event logistics, budget tracking, and ROI measurement
• Ability to work in a fast-paced, high-growth environment where priorities shift
• Experience working with Sales teams and understanding how marketing supports pipeline growth
• Reside in TOLA, West Coast/PAC NW and Mountain regions

Responsibilities

• Develop and execute comprehensive field marketing strategies to increase market penetration and brand awareness in the Western region
• Execute and own field marketing programs in the West, ensuring seamless delivery
• Work closely with the Sr Manager, National Field Marketing to outline and refine field marketing programs, ensuring alignment with company objectives
• Develop, propose, and execute new strategic field marketing initiatives to drive engagement in the West Region
• Present program plans to the Senior Manager during regular cadences, demonstrating strategic thinking and executional alignment
• Plan and execute client-facing events, partner activations, and conference engagements
• Coordinate with vendors, venues, and internal teams to manage all event logistics (shipping, catering, AV, signage, swag, etc.)
• Work closely with sales teams to ensure alignment, drive attendance, and support post-event follow-ups
• Track key event metrics and measure program impact on pipeline and revenue
• Assist in maintaining the Field Marketing calendar, ensuring all events, sponsorships, and deadlines are accurately tracked and up to date
• Help manage event logistics, sponsorship deliverables, and partner engagements as needed nationally
• Ensure all deadlines, registrations, and materials for events are handled on time
• Support budget tracking, vendor invoicing, and ROI reporting
• Provide logistical and administrative support to ensure national marketing programs run efficiently
• Support partner-driven marketing efforts, including co-branded events and joint activations in the West
• Track and manage MDF (Marketing Development Funds) for partner programs in the West
• Collaborate with partners to align on sponsorship opportunities and deliverables in the West
• Execute programs with meticulous attention to detail and ensure all logistics are handled efficiently
• Identify opportunities to streamline workflows, improve efficiency, and scale marketing programs
• Maintain a high standard of execution, constantly pushing to raise the bar
• Act as a liaison between marketing, sales, and external partners to ensure smooth communication and program success

Preferred Qualifications

Familiarity with Salesforce, Trello, HubSpot, event management platforms, or similar tools

Benefits

• Unlimited Paid Time Off (PTO)
• Paid Parental Leave
• Quarterly profit sharing for all employees
• Company-funded 401k contributions
• Subsidized individual & family health insurance plans
• Transparent, candid culture with 1:1 coaching, quarterly performance reviews, and a consistent feedback loop
• Opportunities for bonus and/or commission