Field Marketing Manager

Summary

Join Northbeam, a high-growth startup, as their Field Marketing Manager! This fully remote role blends strategic planning and hands-on execution to create impactful events boosting brand awareness, lead generation, and customer engagement. You'll plan and execute various events, manage logistics, and ensure alignment with marketing objectives. The ideal candidate has 3-5 years of experience in field marketing or event management within B2B technology or eCommerce, strong technical skills, and excellent communication abilities. You'll manage event budgets, track KPIs, and oversee marketing materials. This position is perfect for an experienced marketer who enjoys creating memorable events and working in a dynamic team.

Requirements

• Experience: 3-5 years in field marketing or event management roles within B2B technology or eCommerce industries. Software-as-a-service startup experience is a plus
• Technical Skills: Hubspot proficiency, familiarity with ecommerce KPIs, attribution models, and analytics-driven decision-making. We are all about data!
• Event Expertise: Demonstrated success in planning and executing events that generate leads and enhance brand presence
• Communication Skills: Strong written and verbal communication skills for creating compelling event narratives and strong collaboration. We love extroverts!
• Project Management: Proven ability to manage multiple projects simultaneously while meeting deadlines and budgets

Responsibilities

• Plan, organize, and execute a variety of events, including conferences, webinars, curated events, and partner co-marketing initiatives
• Manage end-to-end event logistics, including venue selection, vendor coordination, staffing, and on-site management
• Ensure all events align with Northbeam's marketing objectives and deliver measurable ROI
• Design and implement lead generation campaigns tied to events, ensuring alignment with sales goals
• Collaborate with marketing, sales, and partnerships teams to drive pre-event outreach and post-event follow-ups for maximum impact
• Develop strategies for targeting key accounts through Account-Based Marketing (ABM) at events. We prioritize building authentic, collaborative relationships with our prospects
• Work with Northbeam’s partner ecosystem to co-host events that expand reach and drive to mutual goals
• Manage event budgets meticulously to maximize impact while staying within financial constraints
• Track and report on key performance indicators (KPIs) for each event, including pipeline metrics and revenue outcomes
• Oversee the creation of event-related marketing materials ie: email campaigns, social media, dope swag, etc
• Ensure deadlines are met and maintain clear communication and expectations with stakeholders throughout the event lifecycle

Preferred Qualifications

• Experience in ABM strategies targeting technical audiences through events
• Background in BDR or sales development to understand account-level strategies
• Passion for creating memorable customer experiences through innovative event formats

Benefits

This role is fully remote!