Field Marketing Manager

Summary

Join RELEX Solutions as a Field Marketing Manager and play a pivotal role in driving lead generation and brand awareness within the North American market. Collaborate with the North American Field Marketing team to develop and execute localized marketing plans focused on dominating the US market for retail and supply chain planning software. This remote position, based in the Eastern Time zone, offers the unique opportunity to shape and implement key components of the US Go-To-Market strategy, including event organization and local campaign execution. You will build partnerships, generate leads, and enhance brand visibility in the US. The role demands a full 8-hour workday within the Eastern Time zone to ensure effective lead generation throughout the year. If you are passionate about impactful marketing and collaborative work, this is an excellent opportunity to make a significant contribution to a US-focused organization.

Requirements

• 5+ years of experience in B2B field and event marketing
• Experience in end-to-end event management from key industry events such as NRF, NACS, FMI, Shoptalk, Groceryshop, Future Stores and similar
• Experience managing in-person and digital events as part of an integrated marketing strategy
• The ability to design and manage a diverse set of marketing tactics (including executive events and briefings) in-field and remote
• Experience in a B2B fast-paced and high-growth environment
• Experience working closely with sales and business development teams
• Outstanding skills in project management, prioritization, and process improvement capabilities, with effective time-management and multi-tasking skills
• Excellent English written and oral communication skills
• ���and of course, the ability to have fun while working!

Responsibilities

• Research industry events and evaluate sponsorship opportunities based on RELEX objectives and target audiences
• Manage the events calendar, associated campaigns, and all aspects of virtual and physical events (tradeshows, conferences, association activations, webinars, etc.) including contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production and logistics, signage, material creation, event messaging/marketing, speaker coordination, giveaways, and more
• Create and manage custom events that combine customers and prospects for lead generation and targeted prospect conversions
• Help manage and execute our proprietary RELEX Live conference in North America
• Coordinate local asset creation (landing pages, video, flyers etc.), partner with product marketing and our brand & creative team to develop content and deliverables that are aligned with the target audience, personas, and market segmentation
• Propose and coordinate marketing actions around physical and digital events before, during, and after an event to maximize ROI and lead generation
• Conduct pre-and post-event campaign evaluations and ROI analysis: report and share results and recommendations with marketing and sales team

Preferred Qualifications

• Experience in B2B SaaS enterprise software marketing
• Experience with marketing automation and CRM tools such as HubSpot and Salesforce
• Understanding of retail supply chain management
• Certified Meeting Planner (CMP) designation or similar events certification/credentials

Benefits

• Competitive compensation
• The choice to work wherever and however you are most productive
• 15 days of paid time off, 12 paid sick days, and 13 company holidays
• We also offer up to 2 paid volunteer and charity days a year, a generous $500 work-from-home stipend and maternity and paternity leave that covers 12 weeks at full pay (after that, you can take time off unpaid or use your vacation days – it’s up to you)
• And of course we offer all standard health benefits with various plans to choose from