Field Marketing Manager
Onebrief
πRemote - Worldwide
Please let Onebrief know you found this job on JobsCollider. Thanks! π
Job highlights
Summary
Join Onebrief, a rapidly growing Series B defense technology company, as their Field Marketing Manager. You will be responsible for developing and executing strategic field marketing programs to drive business growth and customer engagement. This role requires 5-7 years of marketing experience, with at least 2-3 years in the defense tech industry or a related field. You will collaborate with sales and other teams, manage events, develop campaigns, and analyze data to measure success. The ideal candidate is data-driven, adaptable, and possesses excellent communication skills. Onebrief offers the opportunity to work in a dynamic and fast-paced environment with a global team.
Requirements
- Experience: 5-7 years in marketing with a minimum of 2-3 years in the defense tech industry or a related technical field, such as aerospace or cybersecurity
- Skills: Proven experience in field marketing, event planning, and campaign management with a track record of driving successful field programs
- Sales Collaboration: Demonstrated ability to work closely with sales teams to align marketing efforts with business goals
- Analytical Mindset: Proficient in using data analytics to evaluate campaign success and ROI
- Communication: Excellent written and verbal communication skills, with the ability to convey complex information concisely
- Education: Bachelorβs degree in Marketing, Business, or a related field (or equivalent experience)
Responsibilities
- Develop and implement a comprehensive field marketing strategy to support sales growth, customer acquisition, and brand awareness in the defense technology sector
- Collaborate with cross-functional teams, including sales, product marketing, and customer success, to align marketing initiatives with company goals and sales targets
- Identify market trends, customer insights, and competitor activities to inform field marketing strategies
- Lead the planning and execution of industry events, tradeshows, conferences, and webinars, from concept through to post-event analysis
- Partner with external vendors and internal stakeholders to create impactful event experiences that showcase our solutions and engage key customer segments
- Track and measure event success metrics, providing post-event reports and insights to refine future initiatives
- Design and manage field marketing campaigns tailored to target accounts, specific regions, or product lines, ensuring alignment with overarching brand messaging and business goals
- Partner with digital marketing and content teams to develop localized content, promotional assets, and outreach tactics
- Utilize account-based marketing (ABM) tactics to effectively reach key decision-makers in targeted defense technology accounts
- Develop and deploy sales enablement materials, including pitch decks, solution briefs, customer case studies, and competitive insights, to empower the sales team
- Work closely with sales leadership to support demand generation and pipeline-building activities that align with their goals
- Use marketing analytics tools to measure, analyze, and report on the effectiveness of field marketing campaigns, providing actionable insights for continuous improvement
- Monitor key performance indicators (KPIs), including lead generation, conversion rates, pipeline contributions, and return on marketing investment (ROMI)
Preferred Qualifications
- Experience with account-based marketing (ABM) and demand generation strategies
- Familiarity with CRM and marketing automation tools, such as Salesforce, HubSpot, or Marketo
- Background in government or B2B technology marketing, with knowledge of federal contracting and procurement processes
Share this job:
Disclaimer: Please check that the job is real before you apply. Applying might take you to another website that we don't own. Please be aware that any actions taken during the application process are solely your responsibility, and we bear no responsibility for any outcomes.
Similar Remote Jobs
- πFrance
- π°$60k-$100kπUnited States
- πGermany
- π°$82k-$127kπUnited States
- π°$71k-$88kπCanada
- πUnited States
- π°$88k-$110kπUnited States
- π°$76k-$96kπUnited Kingdom
- πGermany
Please let Onebrief know you found this job on JobsCollider. Thanks! π