Field Marketing Manager

Summary

Join Pangea, a well-funded security startup, as their first East Coast Account Executive. This role requires a hands-on, strategic sales-focused field marketing leader who can independently manage and optimize physical and virtual event programs and support digital campaigns to drive pipeline growth. The ideal candidate will be proficient in various marketing tools and possess strong project management skills. Remote work is offered, and the company boasts a collaborative and innovative culture. The position offers a competitive salary, benefits, and equity. This is an opportunity to be a key player in a rapidly growing company.

Requirements

• 5+ years in B2B field marketing, event marketing or demand generation, ideally within high-growth SaaS, cybersecurity or devtool companies
• Strong history of managing both physical and digital events, including end-to-end execution and cross-functional coordination
• Experience owning digital campaigns—from ideation through execution—in support of event attendance, follow-up, or standalone initiatives
• Comfortable working across multiple marketing and sales systems, including SFDC, HubSpot, Excel, Zoom and webinar/event platforms like Goldcast, ON24, Zoom or similar
• Demonstrated ability to handle the backend execution of marketing programs—uploading leads, managing lead flows, setting up integrations, cleaning up sync queue, segmenting lists, writing email copy that gets opened and more
• Hands-on experience collaborating with Sales to drive attendance, enable follow-up and convert event leads into pipeline
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Responsibilities

• Understand events aren’t about activity—they’re about outcomes. Partners closely with Sales to plan, execute and follow up in ways that drive engagement and pipeline. Owns the full lead flow—ensuring speed to lead, clean handoffs and that no lead falls through the cracks
• Prioritize high-ROI industry conferences, field events and third party and self-hosted webinars that align with pipeline goals
• Develop targeted outreach campaigns to drive attendance from Priority/Target accounts and ICPs
• Maximize event impact with speaking engagements, live demos, meetings, brand activations, staffing and all the 1,000s of details that make the magic happen
• Skilled at designing, setting up and managing the full virtual event stack—platforms, tooling, workflows and data flows—to ensure smooth execution and measurable outcomes
• Implement structured and repeatable follow-up workflows and processes to maximize ROI and conversion from event-sourced leads
• Establish clear attribution and feedback loops to evaluate event impact and optimize for future planning
• Help ideate, envision, plan, develop and launch integrated digital campaigns that complement and extend the reach of physical and virtual events (e.g., webinars, roundtables, on-demand content)
• Own the backend logistics and execution of these campaigns, including segmentation, email workflows, A/B testing, lead routing, enrichment and reporting

Preferred Qualifications

• MBA or relevant certification (e.g., digital marketing, marketing ops)
• Proficient in Salesforce, HubSpot, Excel and related field/event tools (e.g., Goldcast, ON24, Typeform, Drift, Chili Piper, Zoom, etc)
• Metrics and data obsessed - deep understanding of marketing KPIs, lead lifecycle, attribution modeling and campaign reporting
• Fluent in the mechanics of digital and physical events—from data flows and automation to naming conventions, SFDC campaign architecture and Slack comms
• Strong project management skills—able to juggle multiple initiatives, hit deadlines and maintain operational excellence
• Technical marketer with strong instincts for how systems work and how to connect them to drive results
• Creative thinker who can bring fresh ideas for campaigns, formats and follow-up—but who also knows how to execute
• Strong attention to detail and process, but flexible and scrappy when needed
• Understands the business value of marketing and is laser-focused on helping Sales close deals and grow pipeline

Benefits

• Company bonus plan
• Equity – stock options
• Flexible PTO
• Remote work with team meetup opportunities
• Health/dental/vision insurance coverage for you and your family