Field Marketing Manager

Summary

Join Parkade as the Field Marketing Manager, the company's second marketing hire, and play a pivotal role in driving brand visibility, fostering community relationships, and boosting revenue growth. You will own and execute a quarterly event calendar, attending events across North America, collaborating closely with Sales and Customer Success teams. This role requires significant travel (approximately 40% of the time). The ideal candidate possesses several years of field or event marketing experience, ideally in multifamily real estate or proptech. You will be responsible for planning and executing industry trade shows, orchestrating localized marketing initiatives, identifying new event opportunities, managing event budgets, and collaborating with internal teams. Parkade offers competitive compensation, equity, comprehensive health insurance, 401k, flexible PTO, and a strong company culture.

Requirements

• Have 4+ years of experience in field marketing / event marketing
• Are able to travel up to 40% of the time (2-3 events per quarter)

Responsibilities

• Plan, execute and attend industry trade shows. You will own all logistical aspects of trade show-event planning including booth design and setup, shipping, swag, securing speaking slots, signing contracts, and planning related mini-events such as happy hours and prospect dinners
• Orchestrate localized marketing initiatives that resonate with our Ideal Customer Profile. You will have creative liberty to come up with your own strategies –– if you think buying a box at a Warriors Game and inviting 20 multifamily asset managers in San Francisco will pay back the investment, you can run with your ideas!
• Continuously identify new events and sponsorship opportunities with input from marketing and sales leaders, and meet regularly with multifamily customers to identify event “hotspots”
• Manage event budgets, including cost allocation and vendor negotiations
• Coordinate with the in-house creative team to ensure event displays and materials align with the Parkade brand
• Collaborate with marketing to develop digital marketing campaigns pre- and post-event
• Work closely with our sales team to plan and attend customer marketing events between trade shows. This may include organizing, marketing and traveling to include Parkade launch parties, ownership group trainings, and client dinners
• Partner with demand gen and sales to develop a system for measuring results, and implement learnings for future events; this includes disseminating key learnings after every event to help inform demand gen campaigns

Preferred Qualifications

A background in prop-tech or multifamily real estate

Benefits

• Competitive compensation and an equity stake in Parkade, to reflect the company owner mindset you’ll have
• Medical, dental and vision insurance to ensure all your bases are covered for you and your family
• 401k, dependent care FSAs, pre-tax commuter/parking benefits, and more
• Great culture embodied in our small, high-caliber team of mission-driven doers
• Flexible PTO to give our employees a little extra R&R when they need it