Field Marketing Manager

Summary

Join RELEX Solutions as a Field Marketing Manager for North America, a remote, full-time position. You will execute strategic marketing initiatives to drive demand generation, strengthen partnerships, and accelerate sales. Responsibilities include managing industry events, developing marketing campaigns, and tracking performance. The ideal candidate possesses 5+ years of B2B field and event marketing experience, preferably in retail technology or supply chain software, and a strong understanding of the retail, grocery, wholesale, and CPG industries. RELEX offers competitive compensation, remote flexibility, and a strong culture of professional development. Help shape RELEX's North America go-to-market strategy and contribute to the company's growth.

Requirements

• 5+ years of experience in B2B field and event marketing, preferably in retail technology, supply chain software, or enterprise SaaS
• Strong understanding of retail, grocery, wholesale, and CPG industries, including the challenges and priorities of key decision-makers such as merchandising leaders, supply chain executives, store operations managers, and finance teams
• Proven expertise in end-to-end event management for major industry trade shows such as NRF, NACS, FMI, Gartner, Groceryshop, and similar
• Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration
• Experience working closely with sales and business development teams to align marketing initiatives with revenue goals
• A strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration
• Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously
• Excellent written and verbal communication skills with experience developing marketing content for executive audiences
• A results-driven, self-motivated mindset with a passion for creating measurable business impact
• A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in North America

Responsibilities

• Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals, including grocery, general merchandise, hard goods, and CPG manufacturing
• Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences
• Oversee the event calendar and execution of all regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development
• Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement
• Drive marketing and promotional strategies around RELEX Live North America, ensuring alignment with pipeline goals and industry engagement
• Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings
• Partner with product marketing, demand generation, and brand & creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.) tailored to retail, wholesale, and CPG buyer personas
• Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation
• Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies
• Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies
• Provide data-driven insights to inform marketing decisions and improve ROI on event investments

Benefits

• Remote flexibility
• Competitive compensation
• A strong culture of professional development
• The flexibility to work where and how you’re most productive
• 15 days of paid time off, 12 paid sick days, and 13 company holidays
• $80/month at-home WiFi benefit
• $40/month mobile phone plan benefit
• $50/month fitness or wellness benefit of your choice
• Up to 2 paid volunteer and charity days per year
• A $500 work-from-home stipend
• Comprehensive maternity and paternity leave: 12 weeks at full pay, with the option to take additional unpaid time or use vacation days
• Choose from multiple health benefit plans