Riverside Insights is hiring a
Field Marketing Manager, Remote - United States

Summary

The Field Marketing Manager role at Riverside Insights involves leading outbound campaigns, creating regional messaging, enabling sales, identifying and supporting regional events, and more to accelerate the company's growth in their ability and achievement products. The position is remote with up to 10% travel.

Requirements

• Experience in the K-12 EdTech space
• Strong market understanding, including account-specific diligence, regional funding legislative trends, competitive intelligence, and other key criteria that could inform the strategic engagement approach
• HubSpot knowledge
• Data-driven approach to evaluating engagement strategy ROI and focus on continuous improvement
• Ability to create strong tailored resources to support district strategic plans and state priorities
• Strong written, verbal, and visual communication skills
• Ability to work collaboratively with marketing and sales teams
• Full stack” marketing skills, from landing page creation, content development, campaign planning and execution

Responsibilities

• Lead territory and account-specific outbound campaigns with tailored content
• Create regional bundled product messaging and campaigns to support territory plans
• Enable sales with prospecting and lead nurture playbooks, tailored collateral, and resources to build pipeline in key territories
• Identify and support the execution of regional events, networks, and conferences to drive demand in key territories for reps
• Enable sales to focus on white space with regionalized and local marketing approach
• Support the creation of state/region-specific engagement playbooks to support sales Territory Action Plans

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding