Field Marketing Manager

Summary

Join SonicWall as a Field Marketing Manager to lead marketing efforts across Central and Eastern Europe. Collaborate with the EMEA Field & Partner Marketing Director and regional sales leadership to develop and execute marketing strategies. You will utilize various marketing tactics, including digital campaigns, social media, and events, to achieve business objectives and drive revenue growth. This role demands strong marketing execution, communication skills, and the ability to build relationships with internal and external teams. The ideal candidate is energetic, autonomous, and collaborative, comfortable working across different cultures. Success in this position requires strategic planning, tactical execution, and data analysis.

Requirements

• Proven experience in B2B marketing, with a focus on field or regional marketing roles
• Autonomous and structured way of working
• Strong project management skills with the ability to multitask and prioritize tasks effectively
• Excellent communication, collaboration and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels
• Analytical mindset with proficiency in data analysis tools and techniques
• Creative thinker with a passion for innovation and problem-solving
• Ability to travel frequently within assigned regions as needed
• Fluent in German and English

Responsibilities

• Develop Regional Marketing Strategies: Create comprehensive marketing plans tailored to specific regions to achieve business objectives and drive revenue growth, both directly and through/with our community of partners and distributors
• Event Planning and Execution: Organize and execute various events such as trade shows, conferences, workshops, and product launches to engage with target audiences and generate leads
• Collaboration with Sales Team: Work closely with the sales team to understand their needs, provide marketing support, and ensure alignment between marketing activities and sales objectives
• Lead Generation: Implement lead generation campaigns utilizing a mix of online and offline channels, including email marketing, social media, direct mail, and advertising
• Content Development: Collaborate with the content marketing team to create compelling marketing materials, including brochures, case studies, whitepapers, and presentations, tailored to regional audiences
• Market Research and Analysis: Conduct market research to understand customer and partner needs, industry trends, and competitive landscape in each region. Analyze marketing metrics and KPIs to evaluate campaign performance and optimize strategies
• Budget Management: Develop and manage marketing budgets for assigned regions, ensuring efficient allocation of resources to maximize ROI
• Partnership Development: Identify and cultivate partnerships with local organizations, industry associations, and influencers to expand brand reach and drive customer acquisition
• Brand Representation: Serve as the primary brand ambassador in assigned regions, ensuring consistent messaging and brand positioning across all marketing channels and touchpoints
• Leadership: Provide guidance and support to regional sales teams, partners, distributors and external agencies to ensure successful execution of marketing initiatives

Preferred Qualifications

Experience in channel environments and the IT security industry are of advantage

Benefits

• #LI-Remote
• SonicWall is an equal opportunity employer