Field Marketing Manager

Logo of Visier Solutions

Visier Solutions

πŸ’΅ $110k-$130k
πŸ“Remote - United States

Job highlights

Summary

Join Visier, a leader in people analytics, as a Field Marketing Manager! Reporting to the Director of Field Marketing, you will be a strategic marketing leader driving revenue growth. Collaborate with sales and business development teams to execute integrated field marketing and ABM programs. You will plan and execute high-impact campaigns, design and implement sophisticated ABM programs, and work with cross-functional teams. Analyze campaign performance, provide insightful reports, and contribute to the overall success of the marketing and sales partnership. This role requires strong analytical, planning, and communication skills, along with experience in B2B marketing and ABM.

Requirements

  • 3-5 years of B2B marketing experience, with a minimum of 1 year in field marketing for a high-tech company. Proven success in developing and executing integrated marketing campaigns that drive pipeline and revenue growth
  • Understanding of ABM principles and best practices. Demonstrated ability to design and implement successful integrated ABM programs
  • Strong analytical and planning skills. Ability to translate business objectives into actionable marketing strategies
  • Exceptional interpersonal and communication skills. Ability to build strong relationships with sales leaders and cross-functional teams
  • Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in a fast-paced environment
  • Proficiency in marketing automation platforms (e.g., Marketo), CRM systems (e.g., Salesforce.com), and ABM tools (e.g., Demandbase)

Responsibilities

  • Lead and execute a comprehensive integrated marketing plan for the assigned territory/segment, including budget requirements, goals, and KPIs to effectively achieve pipeline quantity, quality, velocity, win rates, and ROMI
  • Partner with regional sales leaders, account executives, and business development representatives to understand their needs and priorities. Develop and execute strategic marketing programs that support their account plans and drive pipeline generation
  • Plan and execute high-impact campaigns, including in-person, or virtual third-party or proprietary events such as conferences, webinars, and executive roundtables. Oversee all aspects of event logistics, from venue selection, communications, speaker management, attendee engagement and post-event follow-up
  • With the support of leadership, you'll design and implement sophisticated ABM programs targeting key accounts, personalizing messaging, and accelerating deal progression. Leverage a variety of tactics, including targeted advertising, direct mail, events, and customized content
  • Work closely with product marketing, demand generation, corporate events, and content teams to ensure alignment and maximize campaign effectiveness. Share best practices, and feedback from sales, and contribute to the overall success of the marketing and sales partnership
  • Regularly monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Identify trends, optimize campaigns, and measure the impact of marketing activities on pipeline and revenue

Preferred Qualifications

  • Experience in the HR technology space and a startup or emerging growth technology company delivering disruptive solutions to Fortune 2000 companies
  • Ability to travel 25% of the time

Benefits

  • The base pay range for this position in the US is $110k - $130k + bonus
  • Many of our positions are eligible for additional types of compensation (e.g., commission plans, bonus, etc.)

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