Field Marketing Manager

Summary

Join Wiz, the fastest-growing cloud security startup, as a Field Marketing Manager to lead demand generation, account-based marketing (ABM), and partner marketing initiatives across the DACH region. You will collaborate with various teams to design and execute marketing strategies, strengthen partner relationships, and accelerate go-to-market efforts. This role demands expertise in ABM and partner marketing, along with the ability to create and manage integrated marketing campaigns that deliver measurable results. You will be responsible for developing and executing field marketing plans, managing ABM campaigns and partner marketing initiatives, planning and executing events, enabling sales teams, generating leads, analyzing market trends, and acting as a brand ambassador. This position requires a strong background in field marketing, excellent communication skills, and proficiency with marketing tools.

Requirements

• 5+ years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in ABM and partner marketing strategies
• Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders
• Proven track record of planning, executing, and measuring the success of both in-person and virtual events
• Deep understanding of demand generation, lead nurturing, and account-based marketing strategies
• Experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., Marketo), with strong analytical skills to track and report on campaign performance
• Thrive in a fast-paced, high-growth startup environment with a hands-on, problem-solving approach to challenges

Responsibilities

• Develop and execute integrated field marketing plans tailored to the DACH market, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth
• Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities
• Work closely with strategic partners to develop joint marketing plans, co-branded campaigns, and enablement programs that maximize partner-driven opportunities
• Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes
• Create and deliver marketing assets, campaigns, and resources that empower the sales team to effectively engage prospects and close deals
• Partner with global campaigns, digital, and customer marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration
• Analyze market trends, customer data, and competitive insights to inform and optimize marketing strategies for the DACH region
• Act as a brand ambassador for Wiz, building relationships with industry influencers, partners, and customers, while ensuring brand consistency in all field activities