Field Marketing Principal

Summary

Join StrongDM as the International Field Marketing Principal and lead regional marketing strategies across global markets outside North America. Develop and execute strategies to build brand awareness, drive pipeline, and accelerate revenue. Act as the "CMO for your region," owning the full spectrum of regional marketing execution. Adapt global priorities to local market dynamics, executing industry events, customer activations, partner engagements, and tailored field programs. Collaborate with global marketing, sales, and partner teams to align priorities and outcomes while ensuring a consistent brand experience. This role requires a strategic thinker with strong leadership and communication skills.

Requirements

• 10+ years of experience in B2B marketing, with demonstrated success leading international or regional programs
• Proven ability to act as a marketing leader for a region—balancing strategic planning, creative execution, and cross-functional alignment
• Strong understanding of regional differences in marketing, customer behavior, and event execution across EMEA, APAC, or LATAM markets
• Demonstrated track record of driving pipeline and revenue through targeted field programs and event marketing
• Excellent communication, presentation, and stakeholder management skills
• Strong project management experience; able to execute multiple campaigns and events in parallel with remote and cross-cultural teams
• Familiarity with SFDC, marketing automation platforms, and project management tools
• Self-starter with a global mindset, cultural sensitivity, and the ability to thrive in a fast-paced, high-growth environment

Responsibilities

• Act as the regional marketing leader ("CMO for the region"), driving end-to-end strategy, planning, and execution for all marketing initiatives in international markets
• Define and manage a localized field marketing and ABM strategy that aligns with global priorities while addressing the specific regional cultural, industry, and buying nuances
• Execute integrated regional event programs—including industry trade shows, hosted prospect/customer events, and partner activations—that build awareness and drive qualified pipeline
• Leverage Account-Based Marketing (ABM) strategies to deliver highly targeted campaigns and experiences for high-priority accounts, partnering closely with sales to deepen engagement and accelerate deal cycles
• Collaborate with sales, partner, and customer success teams to define regional goals, co-develop programs, and execute field activities that accelerate revenue growth
• Own regional marketing planning, budget management, and ROI tracking, demonstrating clear impact on pipeline and business goals

Preferred Qualifications

• Establish a regional marketing engine delivering measurable pipeline and revenue impact
• Successfully plan and execute localized, integrated marketing programs—including ABM, field events, and partner activations—that consistently generate qualified pipeline and accelerate sales in key international markets
• Act as the “CMO for the region”, driving strategy and regional ownership
• Build strong relationships with Sales, Customer Success, and Global Marketing teams to ensure plans reflect local market realities while aligning to global objectives—resulting in tighter collaboration, higher engagement, and regional accountability
• Build and scale high-performing, data-driven regional execution
• Create scalable processes and reporting frameworks to track performance, optimize budget allocation, and demonstrate clear ROI, while establishing regional best practices that elevate execution quality and efficiency across international markets

Benefits

• ��120,000 - £150,000 per year + equity
• ��120,000 - £150,000 a year