Principal Field Marketing Manager

Summary

Join Superside as a Principal Field Marketing Manager to lead and execute impactful field marketing strategies. You will be responsible for planning and executing high-impact events, trade shows, and VIP experiences to drive pipeline and strengthen Superside's presence in the enterprise market. This senior individual contributor role offers high visibility and growth potential. The ideal candidate thrives in fast-paced environments and possesses a proven ability to translate events into revenue. You will collaborate with various teams, track performance metrics, and build scalable processes to expand field marketing efforts. Superside offers a fully remote work environment and a collaborative, high-performance culture.

Requirements

• 5–7+ years of experience in field marketing, event marketing, or similar roles, ideally within B2B SaaS or tech
• Proven success planning and executing events that deliver pipeline and revenue impact
• Strong communication and relationship-building skills, especially with executive stakeholders
• Creative, customer-focused mindset with a passion for standout brand experiences
• Strong project management skills and attention to detail across multiple events and priorities
• Ability to work cross-functionally and manage competing demands in a fast-paced environment
• Willingness to travel up to 35% of your time for events and onsite activations
• Proficiency with Salesforce, Asana, and Google Suite

Responsibilities

• Execute and scale Superside’s field marketing strategy, with a focus on revenue-driving events and executive experiences
• Own end-to-end event planning, including venue selection, vendor management, logistics, and budget tracking
• Design and deliver premium in-person experiences for high-value prospects and existing customers
• Lead Superside’s trade show presence—from booth execution to staffing, campaign alignment, and ROI measurement
• Partner with Sales, BDRs, and Customer Success to drive attendance, book meetings, and convert event engagement into opportunities
• Collaborate with the Marketing team to build integrated, multi-touch campaigns around each event
• Track and report on performance metrics such as pipeline generation, cost per opportunity, and influenced revenue
• Build scalable playbooks and operational processes to expand field marketing across new markets and teams
• Bring creative thinking to every event touchpoint to ensure brand consistency and differentiation

Benefits

• Remote-first
• Remote isn’t just a perk; it’s how we deliver better for customers
• Global team, local impact
• High performance, low ego
• Impact meets opportunity
• Grow fast. Lead well