Remote Field Marketing Programs Manager
closedDiversityJobs
π΅ $80k-$120k
πRemote - Worldwide
Job highlights
Summary
The job is for a Field Marketing Manager in North America at Acquia. The role involves crafting and driving field marketing programs, working with sales partners, developing strategies and plans, event management, partner co-marketing, pipeline acceleration initiatives, and adapting lead generation campaigns. The ideal candidate should have a strong B2B marketing background, be a self-starter, proficient in cross-functional communication, flexible, able to prioritize multiple projects with tight deadlines, and have 8 years of proven experience in marketing planning, field marketing, event management, and account-based marketing.
Requirements
- Proven experience in marketing planning, field marketing, event management and account-based marketing
- Detail oriented with strong project management skills and to think strategically
- Success running coordinated marketing campaigns using tactics that include live events, webinars, digital advertising and social networking
- Excellent relationship skills to establish trust, influence and deepen relationships with stakeholders, especially with sales
- Ability to interface effectively with all levels of management and functional teams
- Knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track and report important metrics
- Strong written and oral communication skills
- Metrics driven with demonstrated analytical skills
- Willingness to travel
Responsibilities
- Craft overall marketing strategy in collaboration with Sales leaders and Marketing to drive demand in key territories to generate pipeline and bookings that support regional sales strategy
- Design strategic regional marketing plans outlining goals, tactics, and budget requirements across different marketing channels
- Drive new and creative lead generation activities including events (virtual/hybrid/in-person), direct marketing, webinars, collateral and customer case studies
- Track and analyze the efficiency of our marketing campaigns to determine return on investment and prioritize resources
- Drive partnership between field marketing, BDR lead follow up and sellers to facilitate flawless execution and delivery against important metrics
- Work with digital marketing and marketing operations teams to leverage systems, processes and campaign tactics and content
- Monitor, measure, and report on campaign results to ensure optimization and successful outcomes
Benefits
- Competitive healthcare coverage
- Wellness programs
- Take it when you need it time off
- Parental leave
- Recognition programs
- Much more!
This job is filled or no longer available
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