DiversityJobs is hiring a
Field Marketing Programs Manager in Worldwide

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Field Marketing Programs Manager
🏢 DiversityJobs
💵 $80k-$120k
📍Worldwide
📅 Posted on Jul 11, 2024

Summary

The job is for a Field Marketing Manager in North America at Acquia. The role involves crafting and driving field marketing programs, working with sales partners, developing strategies and plans, event management, partner co-marketing, pipeline acceleration initiatives, and adapting lead generation campaigns. The ideal candidate should have a strong B2B marketing background, be a self-starter, proficient in cross-functional communication, flexible, able to prioritize multiple projects with tight deadlines, and have 8 years of proven experience in marketing planning, field marketing, event management, and account-based marketing.

Requirements

  • Proven experience in marketing planning, field marketing, event management and account-based marketing
  • Detail oriented with strong project management skills and to think strategically
  • Success running coordinated marketing campaigns using tactics that include live events, webinars, digital advertising and social networking
  • Excellent relationship skills to establish trust, influence and deepen relationships with stakeholders, especially with sales
  • Ability to interface effectively with all levels of management and functional teams
  • Knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track and report important metrics
  • Strong written and oral communication skills
  • Metrics driven with demonstrated analytical skills
  • Willingness to travel

Responsibilities

  • Craft overall marketing strategy in collaboration with Sales leaders and Marketing to drive demand in key territories to generate pipeline and bookings that support regional sales strategy
  • Design strategic regional marketing plans outlining goals, tactics, and budget requirements across different marketing channels
  • Drive new and creative lead generation activities including events (virtual/hybrid/in-person), direct marketing, webinars, collateral and customer case studies
  • Track and analyze the efficiency of our marketing campaigns to determine return on investment and prioritize resources
  • Drive partnership between field marketing, BDR lead follow up and sellers to facilitate flawless execution and delivery against important metrics
  • Work with digital marketing and marketing operations teams to leverage systems, processes and campaign tactics and content
  • Monitor, measure, and report on campaign results to ensure optimization and successful outcomes

Benefits

  • Competitive healthcare coverage
  • Wellness programs
  • Take it when you need it time off
  • Parental leave
  • Recognition programs
  • Much more!
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