Founding Demand Generation Lead

Summary

Join Scribe, a rapidly growing company using cutting-edge technology, as a Demand Generation leader. This impactful role directly influences business outcomes and strategic growth. You will lead the BDR team, optimize processes across departments, and own the sales pipeline from a marketing perspective. You'll be responsible for defining and owning key metrics, visualizing funnel performance, and driving revenue expansion. This position requires a strong understanding of demand generation, data analysis, and cross-functional collaboration. The ideal candidate will have extensive experience in a fast-growing startup environment, preferably with a PLG background.

Requirements

• 6+ years of experience in demand generation within a fast-growing startup environment, with a strong preference for candidates from a PLG (Product-Led Growth) background
• Proven ability to quickly learn and adapt to new technologies, products, and systems; familiarity with CRM, data visualization, and marketing automation tools such as Salesforce (SFDC), Customer.io, Apollo.io, and Sigma is a plus
• Extensive experience crafting engaging, creative content that drives conversions across multiple channels
• Demonstrated expertise in designing and executing A/B tests and experiments to optimize campaign performance and drive revenue outcomes
• Exceptional written communication skills, with experience creating content for diverse formats, including emails, landing pages, ads, and other campaign assets
• Strong project management skills, with a consistent ability to prioritize high-impact initiatives and collaborate seamlessly across functions
• Experience owning a revenue target, with a history of driving measurable results across a variety of channels
• Strategic thinker with a ‘first principles’ approach to problem-solving, capable of breaking down complex issues into actionable steps
• Ability to interpret data and apply insights to optimize demand generation strategies
• Experience working in a cross-functional team environment, collaborating with sales, product, and engineering teams to drive cohesive campaigns
• Finger on the pulse of growth marketing trends and innovations, especially in product-led growth environments

Responsibilities

• Develop a deep understanding of Scribe’s marketing-to-sales pipeline. Define and own MQL and PQL metrics, ensuring our current and future lead funnels are thoroughly instrumented and accurately represented in dashboards
• Visualize and analyze funnel performance, identifying high-impact levers to drive growth initiatives and resource allocation
• Drive usage and revenue expansion by leading the creation of Scribe’s first named accounts list. Work closely with sales, growth and our finance team to strategically expand the sales pipeline, developing targeted approaches for high-value accounts
• Define the ideal customer journey for high-value accounts, prioritizing the delivery of exceptional customer value. Build out multi-channel campaigns to nurture customers through the ideal journey using a strong experiment driven approach
• Coordinate across performance marketing, content and lifecycle marketing to deploy marketing interventions, using channels like digital, product, email, and content to nurture and progress accounts through the pipeline
• Manage BDR resourcing to rapidly experiment with new lead sources and expansion motions, putting in place the necessary structure and tracking to get measurable results, fast
• Partner with the data team to develop and refine a robust lead-scoring methodology
• Adjust lead routing to connect prospects with the most relevant sales team, maximizing conversion potential and delivering world-class customer experience

Benefits

• Competitive salaries
• Comprehensive healthcare benefits
• Exciting and motivating equity
• Flexible PTO
• 401k
• Parental Leave
• Commuter Benefits (SF office employees)
• WFH Stipend