Remote Freelance Social Insights Analyst

Summary

Join VaynerMediaAPAC as a Research & Analysis Specialist for a one-year contract position reporting to the Insights Director.

Requirements

• 1-2 years of professional experience social media marketing, social media analytics, and measurements, social listening or social media management or community management
• Minimum 1 year of experience in online/social analytics
• Bilingual proficiency in English and Bahasa Melayu
• Moderate experience in client communications and managing their expectations
• Excellent written and verbal communication skills and proven ability to transform data into a concise, yet compelling story
• Ability to synthesize information and produce insightful and accurate analysis and recommendations
• Good mix of technical understanding, business sense, managerial/connecting and Interpersonal skills
• Strong familiarity and understanding of social media platforms such as YouTube, Twitter, Instagram, Facebook, TikTok, Chat applications, is required
• Relevant experience pulling data from social media listening/analytics tools such as Brandwatch, Sprinklr, Meltwater, Google Studio, etc

Responsibilities

• Host discovery sessions with clients to understand business and marketing needs and report or research objectives
• Deep dive into data to uncover drivers of social buzz, decipher what's important and meaningful data, and communicate the concise story in a way that allows the business to make decisions based on the reports
• Deep dive into data to uncover drivers of social buzz, then translate the data into a compelling story
• Decipher what is important, meaningful data and then communicate the concise story in a way that allows the business to make decisions based on the reports
• Monitor emerging trends daily through social listening or desktop research to share underpriced opportunities to clients
• Own methodology and collect trend sources for your market and create a semi-automated workflow that can pickup daily social triggers
• Consult stakeholders on topic definitions, social listening measures and filters to define objectives and set deliverables for standard and custom reports
• Implement social analysis for campaigns/events and present insights back to inform content /Media decisions for campaign/event activities and advise on actions to take from optimizations standpoint
• Social listening tool setup including building queries using query parameters, and dashboards on given social listening tools or social analytics tools
• Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, and ‘unobvious’ observations and insight etc
• Create and edit reporting deliverables for Google slides, Newsletter and Excel formats that transform social data into a clear story. Visualize findings legibly using charts, tables, and infographics, and provide actionable insights based on concrete data
• Manage a deliverable calendar of recurring scheduled and ad hoc reports
• Good housekeeping - upkeep of shared calendars and the storage of report agreement documents and delivered reports