General Manager, New Product Commercialization

Summary

Join Tapcheck as the General Manager, New Product Commercialization, leading the complete commercialization of new products from launch to market dominance. This impactful role demands driving go-to-market strategies, ensuring cross-functional collaboration, and achieving key business objectives. You will own the commercialization strategy, working closely with various teams, and overseeing the entire process from launch to adoption, significantly impacting revenue growth. Reporting to the COO, this position requires strategic vision, hands-on execution, and a strong commercial mindset. The ideal candidate possesses extensive experience in GTM strategy and scaling new products within high-growth environments, particularly within FinTech or HR Tech. This remote-friendly role offers a competitive base salary plus bonus, along with comprehensive benefits.

Requirements

• 10+ years of experience in product commercialization, GTM strategy, or general management, ideally in high-growth SaaS
• In-depth experience in FinTech and/or HR Tech industries, with a deep understanding of the unique challenges and opportunities in these sectors
• Proven track record of successfully launching, scaling, and commercializing new products, driving significant revenue growth
• Strong leadership skills with a strategic, data-driven approach to decision-making, coupled with the ability to execute tactically in a fast-paced environment
• Extensive experience working cross-functionally with Product, Sales, Marketing, Revenue Operations, and Customer Success teams to ensure smooth and successful product launches
• Strong analytical and problem-solving skills, with the ability to use data to drive decisions and improve outcomes
• Experience in scaling GTM motions, driving product-market fit, and identifying strategic partnerships to accelerate market entry
• Possess the right to work in the United States without the need for employment-based visa sponsorship now or in the future

Responsibilities

• Develop strategies to drive market expansion, sales enablement, and customer adoption, including targeting new segments and exploring strategic partnerships to accelerate growth
• Build and implement scalable frameworks for efficiently launching and commercializing new products across the organization
• Lead the development and execution of a comprehensive GTM strategy for new products, defining key milestones, success metrics, and execution plans to ensure smooth product rollouts, with clear ownership of revenue and adoption targets
• Collaborate with Product Marketing and Sales Enablement to craft compelling product positioning, competitive differentiation, and value propositions that drive demand, adoption, and revenue
• Define, track, and report KPIs for product success, including adoption rates, revenue impact, and customer engagement, using data to refine and optimize commercialization strategies
• Partner with Customer Success and Support to collect post-launch feedback, ensuring continuous product improvements and fine-tuning of the commercialization strategy

Preferred Qualifications

Ideally, candidates will sit in the following states: AL, AZ, CA, CO, DC, DE, FL, GA, ID, IL, LA, MA, MI, MO, NC, NH, NJ, NV, NY, PA, OR, OH, RI, SC, TX, VA, WA, WI

Benefits

• Flexible Paid Time Off
• Health Insurance
• Dental Insurance
• Vision Insurance
• 401K Match
• Competitive base + bonus
• Remote-friendly role