Google Ads Specialist

Summary

We are seeking a skilled Google Ads Specialist with a deep understanding of the entire Google ecosystem to manage and optimize Google Ads campaigns for multiple clients, focusing on Ecommerce brands. The candidate should have proficiency in Google Ads, Google Tag Manager, Google Analytics (including GA4), and product feed management.

Requirements

• Proven expertise as a Google Ads Specialist, particularly within the Ecommerce sector
• Comprehensive understanding of the complete Google Suite, including Google Ads, Google Tag Manager, Google Analytics (GA4), and Google Merchant Centre (GMC)
• Track record of successfully managing substantial budgets and optimizing campaigns to maximize profitability. Budgets exceeding $10,000 AUD per month
• In-depth knowledge of product feed management and the ability to troubleshoot and resolve feed-related issues
• Proficient in data analysis, with the capability to derive actionable insights from campaign performance data
• Familiarity with tracking solutions and proficient in diagnosing and resolving tracking issues
• Excellent communication skills, with the ability to clearly and effectively explain complex concepts
• Proficiency in project management and team communication tools, such as Notion, ClickUp, and Slack
• Ability to thrive in a fast-paced, remote team environment
• Understanding of daily profit tracking and experience in managing profitability metrics

Responsibilities

• Manage and optimize Google Ads campaigns for multiple clients, with a focus on Ecommerce brands
• Implement and supervise tracking solutions using Google Tag Manager, Google Analytics (GA4), and other relevant tools
• Supervise the setup and optimization of product feeds to ensure precise and effective ad targeting
• Analyze campaign performance regularly and generate detailed reports for clients
• Collaborate closely with internal team leads, especially those specialized in Meta advertising, to ensure a cohesive strategy across all advertising platforms
• Continuously monitor and evaluate the profitability of campaigns. Adjust strategies as necessary to align ad spend with client goals and budget limitations
• Clearly communicate campaign performance, challenges, and opportunities to clients. Offer expert advice on enhancing their overall digital advertising strategy
• Handle ad budgets and ensure efficient allocation of funds, scaling campaigns appropriately based on performance
• Assist in daily profit tracking using Google Sheets to ensure accurate monitoring of campaign success

Preferred Qualifications

Familiarity with Meta advertising and its integration with Google Ads strategies