Group Product Marketing Manager

Summary

Join Vanta, a company dedicated to securing the internet and protecting consumer data, as a Group Product Marketing Manager. You will play a key role in launching Vanta's next-generation security tools to over 9,000 customers. This position involves defining and managing go-to-market strategies, executing marketing campaigns, collaborating with various teams, and crafting compelling content. Success in this role requires significant experience in B2B SaaS product marketing and a deep understanding of user needs. Vanta offers a competitive compensation package, comprehensive benefits, and a flexible work environment.

Requirements

• Have 7+ years of Product Marketing experience, with an emphasis on B2B SaaS
• Have a deep empathy for users and an ability to adapt communication to best reach, engage and differentiate Vanta to your audience
• Enjoy working with data and pairing those quantitative conclusions with the qualitative conversations you have with users
• Find delight in understanding how things work and then explaining your newfound knowledge to others

Responsibilities

• Define and manage go-to-market (GTM) strategy for Vanta’s customers, including messaging, positioning, launch planning, GTM enablement content for our post-sales team
• Plan and execute campaigns to promote our products (new and existing) to our customers, report back on performance, and optimize our launch processes for scale
• Partner with our post-sales team (customer success and account management) to develop up-sell and expansion sales plays
• Author compelling content for each stage of the customer journey, from blog posts to sales collateral
• Talk regularly to Vanta’s customers, analyze your own data, and understand our competitive landscape to help shape the product strategy and roadmap and inform Vanta’s overall expansion marketing strategy
• Build relationships with every team at Vanta—product management, demand gen, sales, design, customer success, and engineering—to define our customer segments and deliver effective communications, from everyday emails to major launches
• Refine Vanta’s pricing and packaging based on deep insights around the market, our product value, and customer needs in partnership with finance, operations, product, sales, and customer success
• Be a strong customer champion, creative marketer, and problem solver

Benefits

• Industry-competitive compensation
• 100% covered medical, dental, and vision benefits with dependents coverage
• 16 weeks fully-paid parental Leave for all new parents
• Health & wellness and remote workplace stipends
• Family planning benefits through Carrot Fertility
• 401(k) matching
• Flexible work hours and location
• Open PTO policy
• 11 paid holidays in the US
• Offices in SF, NYC, Dublin, and Sydney