Growth Acquisition Ux Designer

Summary

Join CookUnity as the Growth Acquisition UX Designer and play a pivotal role in shaping the company's growth. You will design, test, and optimize the user journey from landing pages to sign-ups. Collaborate with cross-functional teams to build high-converting acquisition flows. This high-impact role requires data-driven decision-making and a passion for both creative and technical aspects of UX. You will leverage A/B testing and user research to improve conversion rates and user engagement. Your contributions will directly influence CookUnity's growth strategy.

Requirements

• 8+ years of experience in UX/UI design, with a focus on growth, acquisition, or conversion optimization
• Proven track record of designing high-conversion user journeys, preferably for subscription or e-commerce businesses
• Proven experience working in cross-functional teams, especially with growth marketing, product, and engineering
• Strong portfolio showcasing user acquisition designs, conversion optimization projects, and data-driven design decisions
• Expertise in balancing user flow friction and ease, with a strong ability to drive meaningful performance improvements
• Expertise in using design tools (e.g., Figma, Sketch, Adobe Creative Suite) and prototyping tools (e.g., InVision, Axure)
• Experience with A/B testing, user testing, and analytics tools (e.g., Google Analytics, SiteSpect, Mixpanel) to inform design decisions
• Deep understanding of user experience principles, interaction design, and user research methodologies
• Strong communication and leadership skills with a track record of influencing stakeholders at all levels of the organization

Responsibilities

• Optimize User Journeys: Design and refine user acquisition experiences (e.g., landing pages, sign-up flows, checkout processes) to improve conversion rates across digital platforms
• Friction vs. Ease Analysis: Continuously analyze where to add or remove friction in the user flow to achieve the optimal balance that maximizes both user intent and action
• Performance Focused Design: Create conversion-optimized experiences using A/B testing and multivariate testing to continually improve design performance metrics
• Cross-Functional Collaboration: Work closely with the Growth, Product, Engineering, and Analytics teams to ensure seamless integration of creative solutions that align with the overall acquisition strategy
• Data-Driven Decisions: Use quantitative and qualitative data to inform design decisions, with a focus on increasing conversion, minimizing churn, and improving overall user engagement
• User Behavior Insights: Leverage analytics tools to understand user behaviors and identify opportunities for improving acquisition flows, reducing bounce rates, and increasing lifetime value
• Iterative Design Approach: Rapidly prototype and test design hypotheses to identify high-impact solutions that enhance acquisition efficiency and user satisfaction
• Stay Current: Keep up with the latest UX/UI, CRO, and performance marketing trends, ensuring that designs remain cutting-edge and competitive

Preferred Qualifications

• Familiarity with front-end development technologies (HTML, CSS, JavaScript)
• Experience working within growth or acquisition teams
• Familiarity with front-end development practices (HTML/CSS) for better collaboration with engineering teams
• Experience in optimizing landing pages and acquisition flows for both mobile and desktop platforms

Benefits

• Get paid in USD, Crypto, Euro, ARS. Whatever your choice! We use Deel to make things easier for you!
• Work remotely: design the life that you want
• Enjoy 15 days of vacation each year from the start date
• 5-year Sabbatical: after 5-years with CookUnity, you get a 4-weeks paid sabbatical
• 16 fully paid Argentinean holidays
• Compassionate Leave: 3-5 days each time the need arises
• Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
• Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform
• Personalized English coach